Health & Wellness

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THE MAX Challenge of East Brunswick Announces Grand Opening of Standalone Center


EAST BRUNSWICK, NJ  – THE MAX Challenge, one of the nation’s fastest growing fitness concepts, is excited to announce the opening of a new location.
THE MAX Challenge of East Brunswick has relocated to a standalone facility and is accepting registrations for its exciting 10 Week Challenge.

A comprehensive 10-week body and mind renewal program, The MAX Challenge combines a structured workout regimen with an easy-to-follow nutritional guide to help achieve and sustain optimal health and fitness. The program promotes a slow and systematic approach toward attaining physical success by educating members on the impact a balanced nutritional diet and positive mental attitude have on maintaining a healthy lifestyle.

All participants are provided with a certified MAX Instructor who is present at all times to ensure that members execute each exercise safely and efficiently. Additionally, instructors alternate exercise routines daily to avoid monotony and to ensure that members remain fully engaged, and most importantly, enjoy the time they spend reaching the peak of their physical abilities.

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“Our goal is to make our members not only healthier people, but happier people”, stated Mikki Curcio, Owner of THE MAX Challenge of East Brunswick. “We are elated to open our new store, and look forward to this expansion which will allow us to change even more lives with our unique body renewal system.”

To learn more about THE MAX Challenge, or to become a franchisee, please visit


About The MAX Challenge

The MAX Challenge is a 10-week body renewal system designed to help members make fast and lasting changes to their health, appearance, and fitness levels. The MAX Challenge members achieve great results by receiving a combination of nutritional counseling, fitness classes, and motivation provided by trained MAX Challenge instructors. There are over 50 MAX Challenge locations throughout New York, New Jersey, California, Texas, Georgia, Delaware, Pennsylvania and Florida as well as many additional units in the opening stage.

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