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TAPinto Insider

October 14, 2021

Many news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the non-profit route to attempt to stay in business. However, publications would be wise to think about what advantages that they can bring to a potential advertiser ...

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PRINCETON, NJ -- Richard Rein had a 4-month plan.  He was going to work with a Princeton University professor, who was teaching a class on expository writing.  After that, head north. “My original plan was to move to New York City where the action was,” Rein said. That was nearly 4 decades ...

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NEW PROVIDENCE, NJ - You already have a fancy website your customers use.  It's a crucial aspect of building your business.  But alone, it likely won't be enough to get the job done.  Business owners need to invest in content marketing. Think of it like this: the owner of a pizza restaurant ...

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WESTFIELD, NJ - For Jackie Lieberman, owner and publisher of TAPinto Westfield, the mission is pretty simple. “This is really important work,” Lieberman says when talking about this year’s election.  She says it’s important to “give people the information they need to make informed choices on a ...

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Like you, I was horrified by the cowardly terrorist attack on our service members and Afghan civilians at the airport in Kabul at the end of August, which killed 13 of our brave military. I was equally saddened to learn that since the start of the war in Afghanistan twenty years ago, we have lost ...

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NEW PROVIDENCE, NJ – Former Major League Baseball pitcher Jim Morris made headlines in the late 1990s as one of the oldest rookies in professional baseball. He made his Major League debut as a 35-year-old for the, then, Tampa Bay Devil Rays, and his story was so popular that Walt Disney Pictures ...

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The lack of high-quality, objective local news outlets is a cause for great concern. On the local level, residents are not adequately informed and are largely uninvolved in their communities and local governance. Meanwhile, disinformation and misinformation spread as more and more people rely on ...

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DENVILLE, NJ -- The African American Chamber of Commerce of New Jersey (AACCNJ) announced the addition of Ferlanda Fox Nixon, Esq. -- franchisee, publisher, and editor of TAPinto Denville -- as chief of policy and government affairs.  AACCNJ is a proactive advocacy group that provides a ...

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NEW PROVIDENCE, NJ - To reporters, news is more than a job, it’s a passion. For Ed Barmakian, news is his whole life. And when he saw his passion was in danger, he found a way to evolve to meet the times rather than lose what he loves.  Barmakian launched TAPinto Chatham in July of 2013. He had ...

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NEW PROVIDENCE, NJ - Summer is back and so are customers! With the worst of COVID-19 hopefully behind us, people are more excited than ever to get outside and enjoy the warm weather. For your business, this could be a huge opportunity to draw in new customers and gain additional revenue you may ...

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Back in October, I wrote about the launch of partisan local news sites and how they were filling the void in local news in towns across the country. Since then, the amount of such sites has grown from a few hundred to more than 1,000. While some high-quality objective local news sites have launched ...

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NEW PROVIDENCE, NJ - When it comes to helping increase your business or organization’s community awareness, TAPinto is a proven market leader. That’s why Community Access Unlimited chose TAPinto to help spread the word about their mission: to help those in need access the resources they need to ...

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NEW PROVIDENCE, NJ - There is constant competition amongst brands when marketing their product or service. Everybody wants to win the sale and gain happy, long-lasting customers. However, there is also the need to establish your brand identity and what you offer. This often leads to a disconnect in ...

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ELIZABETH, NJ - Local news is critical, including in larger cities; however, it can be particularly challenging to cover all of the daily news happening in more populated areas.  Cristina Pinzon rose to meet that challenge in Elizabeth, the county seat of Union County, by franchising TAPinto ...

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NEW PROVIDENCE, NJ - “Creative without strategy is called ‘art.’  Creative with strategy is called ‘advertising.’”    - Jef I. Richards, Professor and Chair of the Department of Advertising, Michigan State University Developing original and creative advertising can be a daunting task for those ...

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NEW PROVIDENCE, NJ - When longtime friends Elizabeth Meyers and Kristin Antonello saw that the greater Bordentown area was in need of a hyperlocal news outlet, they jumped at the opportunity to bring TAPinto into the community. The two recognized Bordentown as a community that would benefit from ...

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Cautionary tales have emerged in recent weeks about the inherent risks of entering the local news industry. Poynter recently called out a few of the pain points that new publishers endure, and Columbia Journalism Review suggested there isn’t enough budget to combat increasing political ...

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NEW PROVIDENCE, NJ - The main goal of any advertising campaign is to engage with customers as effectively and often as possible. You want them to see your business and remember the name while creating a positive relationship with them.  Creating an engagement marketing strategy is how your business ...

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NEW PROVIDENCE, NJ - Local communities are TAPinto’s specialty, and when it comes to marketing your business to these small areas, few places are better to partner with. That’s why Mike Iarrapino, CEO of Edison Heating and Cooling, chose to market with TAPinto and continues to do so nearly seven ...

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NEW PROVIDENCE, NJ — Few have an eye for content as good as TAPinto Westfield and NJ Flavor’s Jackie Lieberman, and her eye is impeccable.  Lieberman has been with TAPinto since its beginning, and her background in content marketing has helped shape not only TAPinto Westfield but has guided the ...

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NEW PROVIDENCE, NJ - David Brighouse is a prime example of someone who truly understands a local community.  Brighouse grew up in the City of Rahway and later returned as a teacher. Now, Brighouse’s deep community roots and passion for the local community has led him on a new adventure - news ...

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Like it or not, the idea that “all politics is local'' is no longer reality. Instead, local government has been poisoned by the toxic political environment once confined at the state and federal levels. Local reporters used to be shielded from the national political discourse, in part because ...

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NEW PROVIDENCE, NJ - When marketing your services or products, the best place to start is right in the community you serve. Your local community is full of potential new and returning customers, and that market is essential for you to sustain and grow.  Local marketing is trending, and now more ...

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NEW PROVIDENCE, NJ - If you own a business, you might be familiar with lots of trends in marketing that promise to increase your business: social media and email campaigns, as well as paid and organic ads. One trend that tends to get overlooked is SEO, or search engine optimization. SEO is a proven ...

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SAYREVILLE, NJ - Longtime TAPinto Scotch Plains-Fanwood franchisee John Mooney is taking his talents to the banks of the Raritan. After spending years growing TAPinto Scotch Plains-Fanwood into one of the networks top 5 most-visited sites, Mooney is officially launching TAPinto Raritan Bay, ...

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Facebook already serves as a news source for more than half of all Americans. But some communities solely rely on Facebook and other social media platforms for local information because no nearby news outlet exists. Local groups dominate the digital landscape, often accumulating thousands of ...

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NEW PROVIDENCE, NJ - Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course they sponsor to show their public support.  But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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NEW PROVIDENCE, NJ - TAPinto TV, a medium-based franchise owned by East Main Media’s Brian Brodeur, won two Garden State Film Festival Awards. The franchise’s “HomeGrown” series won awards for Best Television Show and Best Original Score from a Television Show. “HomeGrown” is a series ...

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Small business owners have a lot to think about, but navigating a global pandemic was likely not chief among their worries. Now that we are close to the end of one, local businesses are facing a host of challenges. Communicating effectively with customers and clients has never been more ...

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Are you looking for insights into the current real estate boom happening in New Jersey?  Are you interested in buying a new home or property in the near future but don’t know what to expect? Are you looking for a mortgage or interested in learning about the refinancing process? If you ...

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