EAST BRUNSWICK, NJ - I would like to invite you to join us for the world premiere of the film: The First Day, airing nationwide tomorrow night at 8:00pm ET on ESPN. Created by former professional basketball player and wellness advocate, Chris Herren, andpresented by Center on Addiction and CignaThe First Day takes an innovative approach to addressing teen substance use, while helping to refocus the conversation around addiction from the last day to the first. In addition to speaking directly to teens, the film empowers parents, educators and community members to share information, provide support and identify resources to foster healthy life decisions. 

Chris Herren has shared his own story of recovery with over 1 million people nationwide. We’re proud to partner with him on this film, which chronicles his journey while revealing his vulnerability and profound connections with high school students, who in turn, have shared their stories of struggle and strength.



The First Day screen grab

As an organization committed to supporting the whole family as they address every aspect of substance use and addiction, from prevention to recovery, we connected with this film's central message that we too often look at the “worst day,” when instead we should be looking at what leads to the “first day” of substance use. 

We also worked with Chris Herren and The First Day team to create prevention education resources to accompany the film which can be used by schools and communities. Learn more here

Thank you for your support and please be sure to tune in to ESPN tomorrow night. 

Creighton Drury Signature

Creighton Drury 
CEO, Center on Addiction


*Disclosure:  The Editor of TAPinto EAST BRUNSWICK is a member of the East Brunswick Alliance