TAPinto.net, a network of 80 franchised online hyperlocal news sites in New Jersey, New York, Pennsylvania, South Carolina and Florida, marked the beginning of 2019 with a record month of traffic in January, logging 1,058,415 unique readers and 3,022,150 pageviews. The record marks continued growth in TAPinto’s readership and engagement metrics across its 80 franchised sites. During the last year, TAPinto had 8,060,857 unique readers who read 30,041,204 pages.
“Our numbers show that there is strong demand for thoughtful and objective local news,” said TAPinto CEO and Publisher Michael Shapiro. "Recent reports regarding the death of local news ignore that there are successful models that are showing the path forward. Local news is evolving. Unlike other publications that are run from the top-down, TAPinto sites are locally owned and operated. They do their own original local news reporting and do not aggregate content or engage in click bait," continued Shapiro. "That local ownership and local reporting makes all the difference."
TAPinto provides the backend infrastructure, training and support to its franchisees. This innovative model gives franchisees the ability to operate at scale with low overhead. "We’re enabling our sites to not only produce great original local news content but also to achieve record-breaking traffic, financial sustainability and real value for readers and advertisers."
TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence, NJ founded by former residents Michael and Lauryn Shapiro, now has more local reporters on the ground and produces more original local news reporting daily than any other publication in New Jersey.
Shapiro said TAPinto is proving that it is possible to create good local journalism while at the same time providing viable business opportunities.
"At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," Shapiro said. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."
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