Looking for new ways to improve your audience engagement?
Fortunately, there are many apps that you can use to keep your customers engaged and yearning for more. These tools are great for small business owners who don’t have enough resources and staff to stay on top of their social media. You can use these apps to reduce the time and work needed to offer excellent customer service and keep your customers engaged.
Here are four effective apps that can use to boost your audience engagement. Some have free trials or are free if you all you need is a limited account that can meet some of your needs.
1. HubSpot (https://www.hubspot.com/)
This is an automation app that enables small businesses to compete with their strongest competitors. It offers you multiple data—page performance, website clicks, social media information, blog hits and any type of data you’re looking for.
HubSpot has a calendar program which you can use to create a centralized content calendar for your team. You can see the social media content scheduled to be published, when emails will be sent, and what blog posts your team is working on.
This app can help you keep all your employees in the loop, and you use it to develop a solid content strategy to solve your customers’ problems and keep them engaged.
2. Intercom.io (https://www.intercom.com/)
This is another audience engagement app, which focuses on dialogue and two-way communication. You can use this app to send emails and messages back and forth.
Also, you can set up automated messages which are triggered by customers’ behaviors and at specific times. Thus, by using this app, it’s easier to engage customers and offer them support when they need it, particularly when they need that support urgently.
So, with this app, you can anticipate your customers’ needs and offer them timely solutions; this will improve your customer engagement, which will generate more conversions, sales, and revenue.
3. MailChimp (https://mailchimp.com/)
Mailchimp offers a great way to manage your email marketing campaigns. It has multiple email tools that can help you:
* Create, manage and update your email list
* Create and use email drafts and templates
* Schedule email campaigns
* Set up automatic responses
You can also use MailChimp’s tracking tools to see which email campaign had the best engagement. Thus, you can figure out what to improve to get better engagements.
And, you can use MailChimp plugins to work with other email services.
4. Tweetdeck (https://tweetdeck.twitter.com/)
This is another app that can help you boost your audience engagement and it’s designed for Twitter.
You can use this app to search for keywords and terms related to your business. Also, you can schedule tweets and keep up with retweets and mentions. With this app, you can get notifications if someone is tweeting about your brand, and this is a great way to keep up with the market and keep your customers engaged.
These are just four of the many apps out there that you can use to engage your existing audience and bring new customers. The apps can make it easier to write posts, and they can help you schedule emails and blog posts to keep your audience engaged and delighted.
It’s worth checking them out. Experiment to see which app works perfectly for your business and customers.
Next time, we're going to look at apps that help deliver content to users.