Technology is constantly changing. And, today, we can do online searches simply by speaking to Alexa or Google Assistant. So, if you want to stay ahead of the competition, voice search optimization is something you must consider in your marketing strategies.
Voice search optimization is crucial for any business because the possibilities of capturing local customers are endless.
Five Additional Tips and Strategies for Voice Search Optimization
There are a few more things to keep in mind that can boost the number of times you appear on voice search results.
1. Strive to Get Your Brand in the Knowledge Graph
The more data Google and other search engines have about your business, your website and your target audience, the more likely you are to appear on the Knowledge Graph Panel.
Using structured markup in your content can help you rank high on the Knowledge Graph. Also, you can provide positive signals to Google by filling out your social media profiles and associating them with your brand.
And if possible, get a Wikipedia page because Wikipedia results frequently appear for voice queries looking for general knowledge.
2. Aim for a 9th Grade Reading Level or Below
Clear writing is a great guideline for optimizing your content for voice search.
According to a study by Brian Dean, content that’s written at a 9th-grade reading level or below appears more frequently on voice search results. For example, a Flesch-Kincaid grade level of 9.5 means a ninth grader can understand the content.
By using tools such as Readable.com, you can check the reading level of your content. Copy and paste your content to see its grade score.
3. Boost Your Domain Authority
Websites that have many links pointing to them rank higher in search results, and they appear more frequently in voice results.
The same study by Brian Dean found that sites with many links appear more often in voice search too.
In the voice search, domain authority is more important than page authority, because search engines provide results from authority sites. You can optimize your site for voice search by improving your domain authority; this way you’ll rank higher on SERPs.
By using tools such as MozBar and Moz’s Keyword Explorer, you can check the domain authority of your site or any other site.
A higher domain authority leads to a better ability to rank. Therefore, as you optimize your site for search searches, aim to have a higher domain authority for your site. But what matters when getting your site to rank high is whether your site’s domain authority is higher or lower than your competitor’s domain authority scores.
Building links to your site can help you improve your domain authority. Doing this strategically will build a healthy backlink profile, which then tells search engines your site is a worthy authority. This way you’ll rank higher than your competitors.
4. Rank Videos in Search Results
Videos are a huge part of Google’s strategy for answering voice searches. Thus, they show up more often for natural language keywords.
For instance, when doing a basic search for “pineapple cut,” Google knows that you want to know how to cut a pineapple. As a result, videos appear as the third featured results after the text snippet and the related questions people also ask:
When you go further and use a natural language keyword like, “how do I cut a pineapple?”, the video snippets appear at the top. Often, snippets like these automatically start at the relevant part of the video that answers the specific question.
To rank your videos, optimize them for SEO. This means you have to optimize your titles. Also, you need to write detailed video descriptions with long-tail or natural language voice search keywords.
Now you have what you need to optimize your site for voice search SEO. Remember, voice SEO isn’t different from regular SEO. Therefore, the same things you do to optimize for SEO will help you in voice search optimization.