More than 400 Students from Garvin Elementary School in East Orange Receive Donated Backpacks Filled with Back-to-School Essentials. 

EAST ORANGE, NJ - This back-to-school season, Comcast Spotlight, the advertising sales division of Comcast Cable, joined the Kids In Need Foundation (KINF), a nonprofit that provides free school supplies, to support local communities and donate classroom essentials to more than 2,600 children across the country. As part of this effort, Comcast Spotlight and KINF donated supplies to more than 400 students from Garvin Elementary School in East Orange. Comcast Spotlight recently visited the school to handout backpacks with notebooks, folders, glue sticks, pencils, crayons, scissors and more. 

“Comcast Spotlight’s nationwide effort with the Kids In Need Foundation is one example of how we are committed to improving our communities,” said Maria Weaver, senior vice president, global marketing, Comcast Cable Advertising. “Every child deserves a chance at a bright future. Now 2,600 children will be able to start the school year with resources to help them achieve.” 

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Comcast Spotlight is also donating backpacks with school supplies to students in Baltimore; Boston; Denver and Stockton, California. 

“It is important for every child to have access to school supplies, as these resources are a vital part of learning and succeeding now and in the future,” said Mike Ruggiero, regional vice president, Comcast Spotlight. “Comcast Spotlight is committed to making a positive impact in the markets we serve, including East Orange, and we are excited to work with the Kids In Need Foundation to equip more than 400 students from Garvin Elementary School with the tools to start school prepared.” 

"When students have the school supplies they need, our surveys show that class participation, self- esteem and interest in learning increases," said Renay Dossman, executive director, Kids In Need Foundation. "We want to say thank you to Comcast Spotlight for providing backpacks filled with supplies to so many kids this back-to-school season. Because of Comcast Spotlight, more students will walk into a more equitable learning environment this year." 

About Comcast Spotlight 

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-screen marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with more than 37 million owned and represented subscribers. For more information, visit 

About Kids In Need Foundation 

The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed $1 billion in school supplies, directly benefiting 6.2 million students and 200,000 teachers annually. For more information, visit, and join us on Facebook, Twitter, and Instagram: @KidsInNeed.