Food & Drink

East Orange and Other Select ShopRite Stores Launch Double Up Food Bucks


Program increases healthy food access for low-income families and supports local farmers

EAST ORANGE, NJ – ShopRite will launch the healthy food incentive program Double Up Food Bucks at select New Jersey stores starting July 8. This proven program doubles the value of NJ SNAP dollars spent on fresh fruits and vegetables, helping low-income families bring home more nutritious food. (SNAP stands for the Supplemental Nutrition Assistance Program also known as food stamps.) Double Up will run from July 8 through December 31, relaunching in spring 2019.

Stores launching Double Up include:

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• ShopRite of Newark: 206 Springfield Ave., Newark, NJ 07103

• ShopRite of East Orange: 533 Martin Luther King Blvd., East Orange, NJ 07019

• ShopRite of Kearny: 100 Passaic Ave., Kearny, NJ 07032

• ShopRite of Hillside: 370 Route 22, West Hillside, NJ 07205 

Here’s how Double Up Food Bucks works: When shoppers purchase fresh fruits and vegetables with their EBT card, they get a dollar-for-dollar match in FREE Double Up Food Bucks -- up to $10 dollars a day -- which can be used to buy more fresh produce. Shoppers must ask cashiers for Double Up before swiping their EBT card. Double Up benefits will be distributed via coupons that shoppers can use on their next visit and can be redeemed at any of the participating stores.

“ShopRite is proud to take part in this proven program that increases access to fresh fruits and vegetables, which we know is key to growing healthier communities,” said Neil Greenstein, owner and operator of the ShopRite of Newark, a participant in the program. “Double Up helps people in need in our community have access to the fresh fruits and vegetables they need, while also prioritizing locally-grown produce in participating stores. This builds upon the success of our Locally Grown program.”


Double Up launched in 2009 in Michigan by the national nonprofit Fair Food Network. It has since become a national model for healthy food incentives active in more than 25 states. The participating ShopRite stores in New Jersey are the first to introduce the program in the state.

“Double Up is a win/win/win: Low-income families bring home more healthy food, local farmers sell more produce, and more food dollars stay in the local economy. Each has a positive ripple effect of benefits,” said Oran Hesterman, founder and CEO of Fair Food Network.

Double Up Food Bucks New Jersey is supported by a coalition of funders including the Community Foundation of New Jersey, The Healthcare Foundation of New Jersey, and Victoria Foundation in partnership with Fair Food Network. Supporters also include The Community FoodBank of New Jersey and Rutgers New Jersey Medical School.  Shoppers can find out more at

About ShopRite

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States.  With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week.  Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,100 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $30 million to local organizations, hospitals and community groups. For more information, please visit

About Double Up Food Bucks

Double Up Food Bucks is a national model for healthy food incentives active in more than 20 states across the country. Pioneered by national nonprofit Fair Food Network in 2009, Double Up helps low-income families eat more fresh fruits and vegetables while supporting family farmers and growing local economies.

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