EAST ORANGE, NJ - Even though Shop Rite was filled to capacity with busy shoppers preparing for the upcoming holiday Wednesday afternoon, the laughter of joyous children could still be heard in the background. The sounds were youth participants in the East Orange Shop Rite Easter Egg Hunt and toy give-a-way.

Families were greeted by Sally Hammer a Retail Dietitian, as she and the store staff organized the “hunt” and afterward handed out gifts and served healthy snacks. The children genuinely enjoyed the festivities and the delicious snacks. 

The parents we spoke to were grateful to the store for their generosity during the holidays.