Attracting high-quality clients is an essential component of running a successful long-term business. It not only earns good money but also provides a good lifestyle with less stress. In fact, high-quality clients can be the difference between deciding to stay in business for yourself or moving back to or on to the dreaded job.
Your clients are the most important part of your business because without clients you don’t have a business. Your job is to create value for your clients, and the best way to be able to do that is to choose the right clients. Developing your business with high-quality clients is going to make a huge difference in your return on investment and also in your overall attitude.
For one thing, high-quality clients generally have more funds to spend on your products and services than other types of clients. It doesn’t mean those other clients are low end, it’s just that they’re not able to pay you what you’re worth at this stage in your knowledge, experience, and expertise.
Let’s go over several steps to help you attract high-quality clients and take your business to the next level.
Build a Rock-Solid Public Image
Building an image you can be proud of, and that is solid and sticks, is an important part of attracting high-quality clients. If you appear to be a high-quality person, you’re naturally going to attract higher quality people into your circle of influence. This doesn’t normally happen by accident. It happens with purposeful work toward that goal.
Increase Your Credibility and Reputation
One thing you can do to attract high-quality clients is to work on increasing and improving your creditability and reputation. To have a great reputation and be known for your credibility is to have proof of success and facts behind the things that you promote - whether they’re your products and services or someone else’s.
Shift Your Perspective on What You Do
Today, people from all over the world can market their products and services online. It can be daunting to realize that someone is selling what you want to sell for pennies when you need real dollars. But, when you change your perception and realize you’re not really competing with those people, but instead you’re appealing to a certain type of clientele who want to work with high-end people, it will make it easier to succeed.
Perfect Your Sales Pitch to Attract High-Quality Clients
Most people claim to hate sales, but you are in sales simply by being in business. There is no way around it. With that in mind, you need to continually work on perfecting your sales pitch. As you test new ways to present your expertise, you’ll find what works best to attract those high-quality clients you so desire.
Advance Your Skill Level for Higher Pay
When you really want to attract high-dollar and high-quality clients, one of the best ways to do it is to advance your skill level for higher pay. There are numerous ways to advance your skill level, from taking a course, to practicing and learning on your own, to interning for someone who is more advanced than you.
Raise Your Clientele Standards (While Ridding Yourself of Problem Clients)
To really start attracting high-quality clients, you’re going to have to simultaneously let go of problem or low-paying clients. This is often difficult for most people, because they don’t want to cause drama or hurt people’s feelings. However, you can raise your standards while also ridding yourself of those problem clients easily by following this advice.
Identify and Review Your Target Clients’ Needs and Desires
When you have clients, it’s easy to figure out what they want if you keep in touch. You can automate some of this process, but you’ll need to do some of it in person. You’ll need to continuously study your ideal clients, because over time their needs and desires may change. As mentioned previously, as technology changes, values and morals change, so what a client needs and desires might change too.
Establish Yourself as an Authority
There are a variety of ways to establish your authority in any given niche. Some things are more effective than others. You’ll need to be very understanding of your industry, know your ideal clients well, and be willing to market yourself to them. Let’s explore a few ways that you can establish yourself as an authority.
High-quality clients are within your grasp. If you work toward building a quality public image, an excellent reputation, and understand the value of what you offer your clients, you’re going to be able to build an amazing business. But first, you’ll need to do the work necessary to create the best sales pitch, have the willingness to improve your skills, and screen clients to ensure that you’re working with the right people.
This can all be done by establishing yourself as an authority to the ideal clients you want to work with.
Next time, we’ll talk about what to do and not do at networking events, when you have a goal of getting more high-quality clients.
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Anna D. Banks, MAS, is an Executive Coach, Trainer, speaker and a John Maxwell Certified Coach.
Anna works with women professionals and business owners who desire a bigger business and self-development. She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small-business and mid-sized business.
Anna is also a Certified D.I.S.C. Behavioral Studies Trainer, in addition to her extensive training, business development and media experience.
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