How to Build Trust with Your Clients and Prospects (And Why Your Business Cannot Survive without It)

61bf8602dffc8aa8208d_Anna_D._Banks.jpg
61bf8602dffc8aa8208d_Anna_D._Banks.jpg

There are a number of ways to build trust with your audience and prospects. Learning these methods can make all the difference between success and failure online and offline.

Why Is Trust Important?

Trust is the foundation of most business dealings and is essential if you want to turn browsers into buyers. Trust can also turn those buyers into loyal brand advocates who will sing your praises online and drum up even more business for you. The question is, how you do gain trust?

Sign Up for E-News

Be Consistent

You need to be consistent in terms of your brand "voice". Who are you and what do you represent? What is your mission statement? Use it to help you craft the kind of content that shows why your company is worth paying attention to.

Publish Content Regularly

Every piece of content helps build your brand. Update your website and your social media sites regularly to let your target audience know what’s new. This will also help you position yourself as an expert in your niche or industry, which will also make you appear trustworthy.

Publish Various Forms of Content

A lot of people stick to articles, but video and audio can also really boost your business and get people to trust you because they feel they know you.

No matter how shy you are, make sure you interact with your audience in a way that makes it clear you are a real person and not someone cranking out content for a fast buck. Have a good headshot photo of yourself, appear on video for a minute or two, host live events like webinars and Google Hangouts, and so on.

Be Consistent across All Channels

You will be publishing content in a range of places, from your snail mail, newsletters, blog and email marketing platform, to various social sites and YouTube. It can be tricky to keep your messages consistent across all these different formats, though. If you’re not sure that what you are publishing is the right thing, check your mission statement. 

If you have people working for you, be sure that they have a copy of your mission statement and are well-mannered and consistent in their dealings with the public. 

Nip Customer Service Issues in the Bud Promptly

No business will ever be fortunate enough to never have an unhappy customer. Online, they can cause a lot of trouble. But if you are consistent and behave in a professional manner (or your online staff does), it can minimize the damage. Consistently building trust through all your activities online, and getting positive feedback from happy customers, can also drown out any negative feedback you might get.

Think Relationships Rather Than Sales

Think of the people you wish to do business with as real people. Don’t just chase the money, because it will show. Craft a persona or mini-biography of your ideal customer. Keep that persona when you are writing your sales material.

Send Regular Emails and Snail-mail to Your Lists

Email marketing is one of the best ways to build a relationship with your prospective customers online, but don’t forget to include snail-mail. Good content will make them look forward to hearing from you, and that means more email snail-mail opens and potential sales.

Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Click here to subscribe to our monthly marketing and personal development newsletter and get a Special FREE Gift visit http://www.betterbizbetteryou.com

  

 

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

East Orange to Begin Hydrant Flushing Program May 21-June 4, 2018

May 20, 2018

EAST ORANGE, NJ - The East Orange Water Department will be flushing hydrants May 21-June 4, 2018 between 8pm and midnight. Residents may experience low pressure and cloudy water during this time. Flushing is conducted during off-peak hours in order to minimize the inconvenience this may cause.

If water becomes brownish in color, residents should run the cold water tap for a few moments and the ...

Memorial Day Service and Parade Monday May 28th!

May 20, 2018

EAST ORANGE, NJ - One of the most certain signs of spring soon turning into summer in East Orange is the towns annual Memorial Day Parade. The parade has been a city tradition for decades and continues to be one of the major rallying events for community pride and camaraderie. 

Mayor Ted R. Green and the East Orange City Council cordially invites our residents, supporters and friends to ...

Governor Phil Murphy to Speak at Bloomfield College Commencement

May 15, 2018

BLOOMFIELD, NJ - The 145th Commencement at Bloomfield College will take place Friday on the 11 acre campus in the heart of Bloomfield at 9:30 a.m. 

The program will include  remarks from honorary degree recipients New Jersey Governor Phil Murphy; Christian McBride, six-time Grammy-winning jazz bassist; and Prof. Deog-Seong Oh, President of Chungnam ...

Two Goal-Setting Techniques to Gain Control of Your Life

In the last email, we discussed how keeping a stress journal can help you identify your stressors. Then you can come up with various success strategies for dealing with them.

In this article, we want to discuss one of the most useful things you can use your new stress journal for is goal setting, in order to take control of your own life so you don’t feel as if you are at the mercy of ...

How a Stress Journal Can Help You Cope

Welcome to the May series on positive and negative stress. I hope you learn a lot from it.

In this series, I will be discussing how stress can sometimes be positive, but what to do if it starts to have a negative impact on your life.

Keeping a Stress Journal

Any journal can aid you in personal reflection, to help you spot patterns, reveal your feelings, and note down what you’ve ...

Using Flash Sales to Convey Exclusivity and Urgency

There are a number of reasons for creating unscheduled or sudden sales, such as flash sales. As the word "flash" suggests, they are sudden and seemingly urgent sales. They can also convey exclusivity if you construct them correctly.

Urgency

In terms of urgency, a flash sale will be short and sharp and give the impression that the clock is ticking. A flash sale can be launched for ...

Upcoming Events

Carousel_image_89b7833f137f24d5e750_invitation_to_ciao_sioree_-_6.15.18_-_front__1_

Fri, June 15, 7:00 PM

The Van Vleck House and Gardens, Montclair

Taste of the Oranges Soiree

Giving Back

Mayor Ted Green to Recognize Historic Nurse and NJ Hall of Fame Inductee Clara Louise Maass during National Nurses Week

May 8, 2018

EAST ORANGE, NJ - Tomorrow, May 9th in City Hall’s Rotunda at 12 noon East Orange Mayor, Ted Green will be presenting a proclamation in honor of the historic nurse, Clara Louise Maass, a native of East Orange who was posthumously inducted into the NJ Hall of Fame. 

History-making nurse Clara Maass (1876-1901) is a native of East Orange who lived on Main Street. She was officially ...