Last time, we looked at several popular niches for case studies. In this article, we want to outline a basic process for creating your own case studies using your in-house data.
1. Choose a Topic of Broad Interest
Chances are you have several projects you have worked on recently that would make a good case study. Choose one and start gathering your materials.
2. Choose a Title
This should include your company name, and then a subheading that summarizes the significance of the case study. For example, XYZ Company Case Study: Increase Leads by 500% while cutting costs by 200%.
3. Add an Executive Summary
Include several bullet points which summarize what was accomplished.
4. Provide a Background
When you are writing case studies, think of the before and after format. What was the company like at the beginning, before you started the new project? Why did you choose that particular goal to tackle?
5. The Challenge and Goal
What challenge in your company did you wish to tackle, and what goal did you set in relation to it?
6. Discuss Action Steps and Solutions Used
What did you do? Did you create all-new email marketing campaigns to convert browsers into subscribers? Did you overhaul your Facebook ads? Did you start using a new piece of software? Did you automate a process you had been doing manually?
Report on what was accomplished. Use screenshots to help illustrate the most important points. Was your progression a straight line upwards, or did you have some peaks and valleys until you finally got on track? This is the "after" section of the report. You could put the before and after results in a table to make it easier to interpret the data.
What was learned? What progress was made? What takeaways can you provide your audience with from this case study?
9. Summary of the Key Points
This will help round things up and inspire your audience to see if they can get similar results.
10. A Table of Contents
Once you’ve finished proofreading the case study, lay it out as needed, with page numbers, headers, footers and so on. Then create a table of contents and add the page numbers.
Now that we have outlined how to construct a case study of your own using a real-life example of a project you have undertaken, it’s time to look at how you can use case studies effectively in your business marketing.
Until next time,