How to Identify Your Value Proposition

01991abe6a58b0b14f78_Anna_D._Banks.jpg
01991abe6a58b0b14f78_Anna_D._Banks.jpg

Your value proposition (VP) is something about your service or product, such as an innovation or feature, which makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it. 

Differentiate Offers from Competitors 

You’ll need to study your competitors so that you can figure out where you fit in. Where you fit in will help determine your VP, which will also differentiate you from your competitors. Study how they service the audience and find out where you can fill in the gaps. The gaps are where you will shine and stand out to your audience the most.

Sign Up for E-News

Know What Your Audience Needs

Study your audience thoroughly so that you can answer what makes them tick. You’ll need enough information to identify exactly who they are, and exactly what they need. Know their pain points and exactly how you solve them. That way when someone asks you what you do, you can answer with a solution.

Know the Answer to These Questions

* Why should my audience buy from me instead of my competition?

* How does my product solve my customers’ problems?

* What benefits will my customers get from my product?

If you can answer these questions in as few words as possible (no more than one sentence), in a way that explains it to your audience (and to your team), then you have the start of your value proposition. 

Write for Your Audience 

Your answer should be directed 100 percent to your ideal audience. Remember that it’s about them and not about you. It’s also for real people and not search engines. You can, of course, include keywords if it fits, but in all honesty, focus more on getting the message to your audience in the sentence.

Use the Right Language 

Write in the same way that your customers would. Use the words that your customers would. Your value proposition is not for anyone else but them. It’s how you’ll explain to them what you’ll do for them and why they should pick you.

Not a Slogan or Catch Phrase

Some people get mixed up about their VP. A VP is not a slogan or a catchphrase. It’s also not a positioning statement, although a positioning statement is part of your VP. To get your VP right, you’ll need to understand all the parts of it.

Your Value Proposition includes a headline, sub-headline, two or three sentences, and three or so bullet points as well as the visual images you choose that help your audience get the full message. Remember that an image can relay more information than words in many cases.

Need help developing a value proposition for you business?  My team and I can help.  Contact us at Info@BetterBizBetterYou.com today for a complementary consultation.

Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Click here to subscribe to our monthly marketing and personal development newsletter and get a Special FREE Gift visit http://www.betterbizbetteryou.com

  

 

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Corporate, Civic Leaders and Celebrities Set to “Swing” into Action at 58th Annual Men of Essex Charity Golf Classic

June 23, 2018

ESSEX COUNTY - Scores of northern New Jersey’s corporate and civic leaders along with a host of celebrities plan to join the Men of Essex, in their efforts to raise $50,000 at its 58th Annual Golf Classic. The prestigious charity event will be held at the Cedar Hill Golf & Country Club, 100 Walnut Street, Livingston, New Jersey, on Monday, August 13, 2018. Registration and lunch begins ...

East Orange Family Success Center Hosts Juneteenth “Family Freedom Day 2018” 

June 18, 2018

EAST ORANGE, NJ – The East Orange Family Success Center will be hosting a Juneteenth “Family Freedom Day” at the Ambrose Mansion 182 South Harrison St., East Orange this Saturday, June 23rd 12:00 - 5:00 PM.

Juneteenth is a celebration of African-American history and heritage. This American holiday commemorates the June 19, 1865 announcement of the abolition of ...

Essex County Executive DiVincenzo Announces Winners of Fishing Derby at South Mountain Recreation Complex

June 19, 2018

West Orange, NJ – Essex County Executive Joseph N. DiVincenzo, Jr. and Essex County Parks Director Dan Salvante congratulate Pedro Ildefonso from Orange for catching the first fish in the boys’ 6-10 age category during the Essex County Fishing Derby in Essex County South Mountain Recreation Complex on Thursday, June 14th. He caught four fish.

Gen Z on Twitter - Influencers and Trends

In the last article, we discussed the main differences between Gen Z and Millennials in terms of their favorite social networks. We also looked in detail at what they do on Facebook and the fact that less than half of Gen Z used it, as compared to nearly three-quarters of Millennials.

This time, we will look in more detail at what the 13% of Gen Z who use Twitter do on that network.

As we ...

Gen Z: Social Media is What It’s All About

In the last article, we looked at Gen Z’s very heavy music consumption on their smartphones, and their willingness to pay for online music services.

In this article, we want to focus on another main activity Gen Z does on their smartphones: engage with others on social media.

Here the patterns are very different from Millennials. In response to the question, "Which of the ...

Gen Z Music Consumption — a Marketing Gold Mine?

In the last article, we discussed the many things that Gen Z do on their smartphones. The main one is listening to music. 

This time, we want to look at their music consumption in more detail to see what marketing doors their patterns can open.

How Often Do They Listen to Music?

In a recent survey, 84% of Gen Z report listening to music every day on their smartphone, as compared ...

Upcoming Events

Carousel_image_5e177eaae57739064cd4_397f63ad2fb50392a776_29178074_2107642336134787_2638697507160326144_n

Sun, June 24, 11:00 AM

Totowa

MakerFest 2018

Carousel_image_db027a04f103c81952b6_img_9030_m

Sun, July 8, 2:00 PM

Suzy Que's BBQ & Bar , West Orange

Arts For Kids 4th Annual "Not Just Jazz & BBQ ...

Arts & Entertainment

Susan G. Komen North Jersey Increases Program Funding by 15% for 2018-2019 and Awards 13 Grants to 11 Local Community Non-Profit Organizations

June 21, 2018

Susan G. Komen North Jersey Increases Program Funding by 15% for 2018-2019

and Awards 13 Grants to 11 Local Community Non-Profit Organizations

EAST ORANGE, NJ  – Susan G. Komen North Jersey announced that it will award a total of 13 grants to 11 local community non-profit organizations in its nine-county service area for 2018-2019, with an increase in total program funding at 15% ...