Instagram Stories Dominate

7ae9248bd201f6f7cdda_Anna_D._Banks.jpg
7ae9248bd201f6f7cdda_Anna_D._Banks.jpg

Last time, we looked at Gen Z and how much time they spend doing various activities on Snapchat. 

In this article, we will focus on what they spend time doing on Instagram, and in particular, the popularity of Instagram stories.

Instagram stories are similar to Snapchat in that they appear for only 24 hours, then vanish unless you add one as a highlight to your account. The good news is that there is now a Memories Archive so you can store your content and reuse it at a future date, such as for next year’s holiday promotion.

Sign Up for E-News

So, what do Gen Z adults do on Instagram?

* Follow friends and family (73%)

* To check what is trending (52%)

* Direct messaging (45%)

* Find ideas/inspiration (39%)

* Follow celebrities/influencers (39%)

* To express my own voice (37%)

* Read others' opinions (influencer marketing) (36%)

They do all of these activities considerably more frequently than Millennials. The biggest differences are in relation to what is trending and direct messaging. With Instagram now owned by Facebook, there has been a big push on both sites in terms of messaging, use of memes, and use of videos.

This works well because you can create similar content for both sites. The key difference is the size, with 512 x 512 pixel square images being optimal for Instagram. 

It is also important to note that you can now run ads on Instagram via your Facebook account. Just use the same dashboard for both. Also focus on mobile only, since Gen Z are such heavy smartphone users.

Finally, Instagram stories are very popular, and can really grab your audience’s attention if done well.

Conclusion

We hope you’ve enjoyed this article series and gained a lot of insights into Gen Z’s habits and patterns, and how to market to them effectively. As we have seen, they are significantly different from Boomers and Millennials in a number of ways. Knowing those differences can be the key to more sales and profits.

To your success!

 

 

Anna D. Banks, MAS, is an Executive Coach, Trainer, speaker and a John Maxwell Certified Coach.  

Anna works with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small-business and mid-sized business. 

Anna is also a Certified D.I.S.C. Behavioral Studies Trainer, in addition to her extensive training, business development and media experience.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Subscribe to my Better Biz Better You News.

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Take the 2018 TAPinto Reader Survey

July 12, 2018

How often do you read TAPinto?  Have you downloaded the TAPinto APP?  These are a few of the questions for readers in our 2018 TAPinto Reader Survey.

We want to hear from you!

The survey will take less than five minutes to complete and will help TAPinto better serve you. 

Take the 2018 TAPinto Reader Survey.

Thank you.  We appreciate your support and ...

2nd Annual Love & Not Hate March Today in East Orange

July 13, 2018

EAST ORANGE, NJ - This morning the Rev. Al Sharpton will join East Orange Mayor Ted Green for their 2nd Annual Love & Not Hate March against gun violence at 8:00 AM. 

The March will begin at Hollywood Ave & Central Avenue in East Orange and will work its way to Oval Park. Once at the park there will be youth activities, vendors, music, school give-a-ways and much more.

Even More Valuable Case Study Topics

In the last article, we looked at finance and marketing topics that would make ideal case studies. This time, we want to continue looking at case studies that can help even complete beginners to the world of business improve their skills. We will look at customer relations, leadership and self-help topics.

Customer Relations

Customers are the lifeblood of any business, but it can be ...

More Essential Niches for Case Studies

Last time, we discussed how valuable business-related case studies can be in showing the way to success for aspiring entrepreneurs. In this article, we will be discussing two more important categories, finance and marketing. 

Finance

Finance case studies can offer valuable guidance for small businesses. Topics include:

* Budgeting

* Best accounting practices

  Automation ...

Winning Case Study Topic Areas

In the last article, we discussed why case studies can be an excellent opportunity to add income and prestige to your business. This time, we want to start taking a look at the kinds of case studies that people in your niche would be eager to see. 

Business Case Studies

Every small business can use a helping hand when it comes to laying a solid foundation for success. One of the most ...