Real Estate

Press Releases

Parkway Lofts in Bloomfield Reaches Milestone: Phase I and II Rented


BLOOMFIELD, NJ - Despite record cold temperatures, leasing activity is heating up at Parkway Lofts in Bloomfield, N.J. The transit-oriented luxury apartment community has welcomed an impressive number of new and prospective residents this winter, achieving another significant milestone: Phases I and II are fully rented and homes in Phase III are now available.

Apartments in Phase III represent some of Parkway Lofts' most sought-after building locations, offering panoramic skyline views of New York City and the Watchung Mountains. Phase III also encompasses Parkway Lofts’ ultra-luxurious two-bedroom penthouse units. Blending contemporary comforts with echoes of industrial design, these well-appointed penthouse residences include a generous outdoor terrace, perfect for dining al fresco, gathering with friends or relaxing after a long day at work.

“Savvy renters continue leasing the upscale loft-style apartments at Parkway Lofts at a remarkable pace, a testament to the incomparable value and lifestyle we offer here,” said Will Rodriguez, community manager. “In many ways we have saved the best for last and are excited to introduce Phase III to prospective residents. With this final phase of apartments, we look forward to continuing the incredible leasing momentum that ignited with Phases I and II.”

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Luxurious Loft-Style Living

Parkway Lofts is the redevelopment of the landmark six-story warehouse building, originally built in 1915 by The General Electric Co., into 361 beautifully appointed apartments. Floor plans include a mix of studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,700s.

Parkway Lofts' ultra-stylish modern classic apartments feature 17- and 12-foot ceilings soaring above exposed columns and beams; custom lighting fixtures; island kitchens with Quartz countertops, stainless-steel appliances, glass-tile backsplashes and custom cabinetry; and spa-like bathrooms with custom-stone flooring and porcelain surrounds. A mix of open concept and defined spaces provides tenants with unparalleled freedom to create a home that's uniquely their own.

In addition to its lavish residences, Parkway Lofts offers residents an array of hotel-caliber amenities and services, including a 24-hour concierge; a rooftop deck with fire pit and comfortable seating; a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; a private party and billiards room with a 14-foot bar, televisions and tufted banquettes; and a dog run. The community's 24-hour resident-only convenience store is stocked with a selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more.

Parkway Lofts is just 1,000 feet away from NJ Transit's Watsessing Avenue Station, allowing commuters to reach Manhattan in 30 minutes or less. Parkway Lofts also provides its residents with a secure parking garage, and additional in-building and surface parking. Along with a washer/dryer in each apartment unit, residents have access to larger commercial-style laundry facilities and storage lockers on each floor.

The community’s convenient Essex County address adds to its appeal. Parkway Lofts is easily accessible to major roadways including the Garden State Parkway, New Jersey Turnpike, and routes 3 and 46, while Newark Liberty International Airport is less than 30 minutes away. Cultural activities, parks, public golf courses, shopping centers, restaurants, healthcare facilities and higher education all are nearby.

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East Orange/Orange

AKA 1908 Playground Mobilization Day

May 15, 2018

EAST ORANGE, NJ - Saturday, May 19, 2018 at 10:00 AM the Rho Gamma Omega Chapter of Alpha Kappa Alpha Sorority, Inc. will participate in the AKA 1908 Playground Project SM at Elmwood Park in East Orange, NJ.  This project is part of Alpha Kappa Alpha's International initiative focused on Environmental Ownership. 

The AKA 1908 Playground Project SM was launched in 2014 to ...

Governor Phil Murphy to Speak at Bloomfield College Commencement

May 15, 2018

BLOOMFIELD, NJ - The 145th Commencement at Bloomfield College will take place Friday on the 11 acre campus in the heart of Bloomfield at 9:30 a.m. 

The program will include  remarks from honorary degree recipients New Jersey Governor Phil Murphy; Christian McBride, six-time Grammy-winning jazz bassist; and Prof. Deog-Seong Oh, President of Chungnam ...

How a Stress Journal Can Help You Cope

Welcome to the May series on positive and negative stress. I hope you learn a lot from it.

In this series, I will be discussing how stress can sometimes be positive, but what to do if it starts to have a negative impact on your life.

Keeping a Stress Journal

Any journal can aid you in personal reflection, to help you spot patterns, reveal your feelings, and note down what you’ve ...

Using Flash Sales to Convey Exclusivity and Urgency

There are a number of reasons for creating unscheduled or sudden sales, such as flash sales. As the word "flash" suggests, they are sudden and seemingly urgent sales. They can also convey exclusivity if you construct them correctly.


In terms of urgency, a flash sale will be short and sharp and give the impression that the clock is ticking. A flash sale can be launched for ...

Reduce Price Pains and Increase Sales with Bundled Offers

A lot of people are price-sensitive these days, and always looking for a good bargain. A lot of businesses these days are suffering from lower sales and higher competition. One of the best ways to create a win-win for both parties is to create bundled offers.

What Is a Bundle?

A bundled offer is an offer in which you put together several items that are related to one another such as by ...

Upcoming Events


Fri, June 15, 7:00 PM

The Van Vleck House and Gardens, Montclair

Taste of the Oranges Soiree

Giving Back

Mayor Ted Green to Recognize Historic Nurse and NJ Hall of Fame Inductee Clara Louise Maass during National Nurses Week

May 8, 2018

EAST ORANGE, NJ - Tomorrow, May 9th in City Hall’s Rotunda at 12 noon East Orange Mayor, Ted Green will be presenting a proclamation in honor of the historic nurse, Clara Louise Maass, a native of East Orange who was posthumously inducted into the NJ Hall of Fame. 

History-making nurse Clara Maass (1876-1901) is a native of East Orange who lived on Main Street. She was officially ...