EAST ORANGE, NJ –  On Friday, December 21st ProudLiving, in partnership with the City of East Orange, East Orange Housing Authority, and Sierra House will be hosting a Holiday Coat & Toy Drive. During the event, families and children will be provided with winter coats, hats, gloves, and toys. This heartfelt holiday event will feature music, food, refreshments, and special guests such as East Orange Mayor Ted Green.

TJ Caleca, President and Founder of ProudLiving Companies, said “the ProudLiving team could not be more excited for this event. It is an opportunity for us to put smiles on the faces of those who live in our community and who are ultimately the ones who make our business possible. The holidays are a special time for everyone, regardless of race, background or social status, and it is truly a privilege for us to be able to share this fun day with the city and its residents. Not only are we looking forward to a great time with food, music, and photos with Santa, but we hope that the items we are able to donate will offset some of the additional costs associated with the holiday season. Everyone deserves some support and everyone deserves a little help; and if ProudLiving can make even the slightest positive impact on someone this year, then the event will certainly have been a success and a foundation in which we can continue to build from, allowing us to impact people positively for many years to come.”

Elena D. Coley, Director of Operations for the East Orange Housing Authority, said “the EOHA after over a decade of hosting an independent holiday event for our families is excited for the opportunity to expand our service reach within the community to further our mission to holistically enhance the quality of life through partnerships, social services and sustainable housing opportunities. This event is one of the many services offered that extends beyond the traditional service model of housing to demonstrate our spirit of care and commitment to making homes for the holidays and well beyond.”

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The event will take place at 411 Main Street, East Orange NJ and will run from 3 p.m. to 6 p.m. ProudLiving will provide the space and cover many of the event costs. Other local businesses such as Sierra House, Shoprite, the East Orange Housing Authority, and other organizations will donate coats, toys, decorations, and other event-centric costs. The event will be open to any families that need the assistance and extra help.


ProudLiving Companies is a vertically integrated owner and manager of real estate. Focused on multifamily and mixed-use real estate in New Jersey. ProudLiving seeks to acquire deep value real estate assets and dramatically improve them. It is ProudLiving’s strong belief that executing all parts of the real estate process, from acquisition to renovation to leasing, is an essential ingredient for success in urban housing markets. Through wholly-owned subsidiaries, ProudLiving performs all renovations and enhancements, delivers strong ongoing management, and attracts qualified tenants.