Quick and Easy Ways to Put Together a Regular Email Newsletter for Your Business

7eca38d5f84fa2474fea_Anna_D._Banks.jpg
7eca38d5f84fa2474fea_Anna_D._Banks.jpg

There are a number of easy ways to create email newsletters quickly so that they do not become a huge burden on your time every week or month.

1. Create an Editorial Calendar

Decide when you are going to send out your newsletter. Once a week or once a month? Or twice monthly?

Sign Up for E-News

2. Choose a Design

You could opt for the completely plain text email and use capital letters and punctuation and symbols to make the content look interesting. This will appear very plain, but it does give you the greatest chance of your emails being delivered as compared with HTML emails.

HTML emails, that is Hypertext Markup Language emails, will allow you to "mark up" your text with bold, italics and so on. Many email marketing platforms also offer free templates in various designs and color schemes to help your newsletters look as attractive as possible. 

But there can be a price to pay for beauty. An HTML-based email will have less chance of being delivered because it is more likely to trip one or more email client spam filters.

Create two versions of the same email, text and HTML, to try to minimize this risk, or mail separately and track your open rates. You don’t need to be a design expert to create a wonderful-looking email. But you will need to put great content in it.

3. You Decide What the News Is

It's up to you to determine what is newsworthy in your business each month. Write about product launches, company milestones and more, but always answer the reader’s question, "What’s in it for me?" In other words, why should THEY care about YOUR news?

A special sale or promotion for your new product, or in relation to a particular day, like the 12 days of Christmas sale, can be an ideal time to boost sales even as you stay in contact via your regular newsletter.

4. Keep a File for Notes

Keep a file to add all of the little tidbits that you think will be perfect for the newsletter. They all you’ll have to do is copy and paste.

5. Cross-Promote

If you launch a new video on YouTube, give your readers the URL. If you put up a new PowerPoint deck at SlideShare, let your readers know.

6. Tap into Trends

Try to tie in your products with the latest trends. Pokémon Go created a frenzy. If you have a product related to it that helps people get the most out of the game, announce it in your newsletter.

7. Get Guests

You don’t have to go it alone. Invite guests to include information for your newsletter, such as your affiliates or other marketing partners. Consider conducting an interview with a top name in your niche so you can use the content for your newsletter and maybe even sales material.

8. Announce Live Events

Live events can be one of the most effective ways to "create buzz" in a business. Host a webinar online. Announce that you will be attending a particular conference and will bring them the latest news for it. Or, if you are a guest speaker, give them some sneak previews.

9. Report Past Live Events

Once the event has taken place, report what happened. Talk about your successes, include photos, and generally create the impression that anyone who was not there missed out.

10 Publish Excerpts of Reviews and Testimonials

This is a great way to drive interest in your products and services.

11. Ask for Staff Contributions

Don’t try to do it all yourself. Ask members of staff to contribute content.

Use these easy ways to put together a newsletter and you should soon have a steady stream of loyal readers.

Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Click here to subscribe to our monthly marketing and personal development newsletter and get a Special FREE Gift visit http://www.betterbizbetteryou.com

  

 

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

This Figured: New Works Exploring Memory, Context and Subversion  

June 21, 2018

MONTCLAIR, NJ - The Montclair Public Library Gallery, 50 South Fullerton Avenue, welcomes an exciting encore exhibit: This Figured: New Works Exploring Memory, Context and Subversion” by David Dixon.      

The display will be on view in the Montclair Public Library Gallery, 50 South Fullerton Avenue,

during library hours from June 1 – June ...

East Orange Family Success Center Hosts Juneteenth “Family Freedom Day 2018” 

June 18, 2018

EAST ORANGE, NJ – The East Orange Family Success Center will be hosting a Juneteenth “Family Freedom Day” at the Ambrose Mansion 182 South Harrison St., East Orange this Saturday, June 23rd 12:00 - 5:00 PM.

Juneteenth is a celebration of African-American history and heritage. This American holiday commemorates the June 19, 1865 announcement of the abolition of ...

Essex County Executive DiVincenzo Announces Winners of Fishing Derby at South Mountain Recreation Complex

June 19, 2018

West Orange, NJ – Essex County Executive Joseph N. DiVincenzo, Jr. and Essex County Parks Director Dan Salvante congratulate Pedro Ildefonso from Orange for catching the first fish in the boys’ 6-10 age category during the Essex County Fishing Derby in Essex County South Mountain Recreation Complex on Thursday, June 14th. He caught four fish.

Gen Z on Twitter - Influencers and Trends

In the last article, we discussed the main differences between Gen Z and Millennials in terms of their favorite social networks. We also looked in detail at what they do on Facebook and the fact that less than half of Gen Z used it, as compared to nearly three-quarters of Millennials.

This time, we will look in more detail at what the 13% of Gen Z who use Twitter do on that network.

As we ...

Gen Z: Social Media is What It’s All About

In the last article, we looked at Gen Z’s very heavy music consumption on their smartphones, and their willingness to pay for online music services.

In this article, we want to focus on another main activity Gen Z does on their smartphones: engage with others on social media.

Here the patterns are very different from Millennials. In response to the question, "Which of the ...

Gen Z Music Consumption — a Marketing Gold Mine?

In the last article, we discussed the many things that Gen Z do on their smartphones. The main one is listening to music. 

This time, we want to look at their music consumption in more detail to see what marketing doors their patterns can open.

How Often Do They Listen to Music?

In a recent survey, 84% of Gen Z report listening to music every day on their smartphone, as compared ...

Upcoming Events

Carousel_image_5e177eaae57739064cd4_397f63ad2fb50392a776_29178074_2107642336134787_2638697507160326144_n

Sun, June 24, 11:00 AM

Totowa

MakerFest 2018

Carousel_image_db027a04f103c81952b6_img_9030_m

Sun, July 8, 2:00 PM

Suzy Que's BBQ & Bar , West Orange

Arts For Kids 4th Annual "Not Just Jazz & BBQ ...

Arts & Entertainment

Susan G. Komen North Jersey Increases Program Funding by 15% for 2018-2019 and Awards 13 Grants to 11 Local Community Non-Profit Organizations

June 21, 2018

Susan G. Komen North Jersey Increases Program Funding by 15% for 2018-2019

and Awards 13 Grants to 11 Local Community Non-Profit Organizations

EAST ORANGE, NJ  – Susan G. Komen North Jersey announced that it will award a total of 13 grants to 11 local community non-profit organizations in its nine-county service area for 2018-2019, with an increase in total program funding at 15% ...