Quick and Easy Ways to Put Together a Regular Email Newsletter for Your Business


There are a number of easy ways to create email newsletters quickly so that they do not become a huge burden on your time every week or month.

1. Create an Editorial Calendar

Decide when you are going to send out your newsletter. Once a week or once a month? Or twice monthly?

Sign Up for E-News

2. Choose a Design

You could opt for the completely plain text email and use capital letters and punctuation and symbols to make the content look interesting. This will appear very plain, but it does give you the greatest chance of your emails being delivered as compared with HTML emails.

HTML emails, that is Hypertext Markup Language emails, will allow you to "mark up" your text with bold, italics and so on. Many email marketing platforms also offer free templates in various designs and color schemes to help your newsletters look as attractive as possible. 

But there can be a price to pay for beauty. An HTML-based email will have less chance of being delivered because it is more likely to trip one or more email client spam filters.

Create two versions of the same email, text and HTML, to try to minimize this risk, or mail separately and track your open rates. You don’t need to be a design expert to create a wonderful-looking email. But you will need to put great content in it.

3. You Decide What the News Is

It's up to you to determine what is newsworthy in your business each month. Write about product launches, company milestones and more, but always answer the reader’s question, "What’s in it for me?" In other words, why should THEY care about YOUR news?

A special sale or promotion for your new product, or in relation to a particular day, like the 12 days of Christmas sale, can be an ideal time to boost sales even as you stay in contact via your regular newsletter.

4. Keep a File for Notes

Keep a file to add all of the little tidbits that you think will be perfect for the newsletter. They all you’ll have to do is copy and paste.

5. Cross-Promote

If you launch a new video on YouTube, give your readers the URL. If you put up a new PowerPoint deck at SlideShare, let your readers know.

6. Tap into Trends

Try to tie in your products with the latest trends. Pokémon Go created a frenzy. If you have a product related to it that helps people get the most out of the game, announce it in your newsletter.

7. Get Guests

You don’t have to go it alone. Invite guests to include information for your newsletter, such as your affiliates or other marketing partners. Consider conducting an interview with a top name in your niche so you can use the content for your newsletter and maybe even sales material.

8. Announce Live Events

Live events can be one of the most effective ways to "create buzz" in a business. Host a webinar online. Announce that you will be attending a particular conference and will bring them the latest news for it. Or, if you are a guest speaker, give them some sneak previews.

9. Report Past Live Events

Once the event has taken place, report what happened. Talk about your successes, include photos, and generally create the impression that anyone who was not there missed out.

10 Publish Excerpts of Reviews and Testimonials

This is a great way to drive interest in your products and services.

11. Ask for Staff Contributions

Don’t try to do it all yourself. Ask members of staff to contribute content.

Use these easy ways to put together a newsletter and you should soon have a steady stream of loyal readers.

Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Click here to subscribe to our monthly marketing and personal development newsletter and get a Special FREE Gift visit http://www.betterbizbetteryou.com




The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Health Alert: Child with Measles Traveled to Newark Airport on March 12

March 15, 2018

EAST ORANGE, NJ — If you were at Newark Liberty International Airport on Monday, March 12 between 12:45 and 9 p.m., you may have been exposed to measles and should contact your health care provider

The N.J. Department of Health has issued a public health alert after a child with a confirmed case of measles — a highly contagious disease — arrived in Terminal B at Newark ...

PSE&G to Upgrade Aging Gas Pipes in East Orange

March 15, 2018

EAST ORANGE, NJ – Public Service Electric & Gas Company (PSE&G) will be working in East Orange to replace a little over 2 miles of old gas pipes with new piping – ensuring a continued safe, clean and reliable gas system well into the future. Beginning in mid-March work will take place Monday through Friday between the hours of 7 a.m. and 5 p.m., and some Saturdays weather ...

Types of Content Buyers Need to Make a Buying Decision

The third stage of the buyer’s journey is decision-making time. This is when they make their choice and act on that choice to buy your product or service. 

Often this type of content will consist of case studies, product comparisons, product literature, vendor comparisons, trial subscriptions or downloads, and live demonstrations. You might include pros and cons, product reviews, ...

Types of Content Buyers Need to Choose Your Product or Service

At this stage, buyers are seeking a solution. They need help deciding how best to solve their problem. The content in this stage should focus on helping them decide what criteria they need to consider when buying. What options are available? Which features do they need in order to fix their problem?

You can pack a lot of information and value into this stage through sharing ebooks or guides, ...

Types of Information Buyers Need to Gain Awareness

There are various types of content that you can create for each stage of the buying journey. Today we’ll talk about the types of content buyers need to gain awareness. It’s important to know in advance the types of content you’ll need so that you can either create it yourself, buy it in private label rights form, or hire a writer. 

The content needed at this stage ...

Komen North Jersey Pink Tie Party Set For March 16

March 9, 2018

SUMMIT, NJ - The annual Susan G. Komen North Jersey Pink Tie Party fundraiser affair is coming up.

The event, which will be held Friday, March 16 at The Grove in Cedar Grove, is focused on raising funds to support Komen’s BOLD GOAL:  to reduce the number of breast cancer deaths in the U.S. by 50% by the year 2026, by improving access to quality and ...