Put simply, being too nice as a business owner will hurt you and your business. This is because you’ll waste your time and resources, and you’ll damage your reputation with your employees and customers. 

As a business leader, you’re under a lot of pressure to be relatable and nice. Many people want this because it makes it easier for everyone to like them. And few people want to be the bad guy.

However, as a leader, you have to make the tough choices that serve your business and team’s interests. And being too nice can be inefficient, irresponsible, and lazy, as well as dangerous for your employees and your company.

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Wanting to be a kind leader and trying to make the right, tough decisions can be a dilemma. However, there are ways to balance the two, without looking cold or robotic. 

#1. Let Go of a Bad Hire

If you hire a bad employee, don’t try to hold on to them. If they’re a mistake; coaching won’t help them grow into the role. 

Be kind and communicate clearly, but don’t be too nice. Instead, help the person transition to somewhere they can be more successful. By handling employees’ issues immediately, your culture and productivity will attract employees with better values over time.

#2. Nice People Make Less Money

The most successful entrepreneurs aren’t so nice. Start by choosing more battles, and be more aggressive. To build a successful business, you need to become more difficult to work with. Trust your gut and demand that others play by your rules. 

However, this doesn’t mean you should have an ego, and it doesn’t mean you have to be a mean person. It's simply saying that you can achieve more and scale your business if you’re less nice. 

Customers and your employees will respect you. You’ll get more loyal customers, which means more revenues and profit.

#3. Ask for What You Want

Be firm when making decisions. And visualize saying what you want. You can practice every skill and the more you do it, the better you get.

Be direct and stop sugar-coating things. It’s a waste of everyone’s time and energy. Use that time and energy to build momentum and scale your business. 

Do you want to scale your business? Do you want to get what you want? Start by being less nice!

Next time, we'll look at how regular cleaning and being organized can increase efficiency.

Until then,

Anna