The most amazing thing about adding coaching to your business model is how it will open your business up to become much more engaging because coaching is all about communication and due to improved communication and messaging to your audience, you’ll not only become better at that you’ll get to know everyone on a much deeper level.
You’ll Increase Your Engagement
As you get to know your customers on a deeper level the amount of engagement, you’ll have with them will naturally increase. Instead of just offering services or free content for your audience you can now provide direct assistance to them because of that you will be not only physically closer but mentally too which means you’ll see more engagement on your content because it’s going to be more accurate.
You’ll Build Your Community Stronger
When you’re seeking to start a coaching business, you’re going to need to build an active community. When you do group coaching, this is just going to happen naturally. Many of your coaching customers will become fans of yours everywhere you go, and they’ll help build your community even stronger.
You Can Become an Influencer
As you build your reputation as a coach, you will also naturally become an influencer. As your audience grows and those who follow you grow it’s a natural progression. When you become an influencer in some niches that are going to give you even another income stream that you can use if you want to.
You’ll Learn Better Communication Skills
You will start communicating more directly to your clients. Which, if you think about it is how you’re supposed to think as you create content anyway. But as a coach, you’ll be forced to niche that down which is a good thing because it will give you much better communication skills so you can deliver your message succinctly.
You’ll Be More Connected to Your Ideal Customer
As a coach who either deals one-on-one or in a group with your ideal customers you’re going to become that much more connected to them as a coach in the group. As you get more attached to these individuals, it will help you become more connected to your ideal customer as a target audience.
You’ll Increase Customer Retention
Because of the knowledge, you gain as a coach working directly with your ideal customers it’s going to help you with dealing with all your customers. You’ll learn information that you may not learn via surveys or other methods because it will be revealed due to your connection with them. You can then turn around and use that information to change and improve anything you already do.
You’ll Increase Your (and Their) Results
As you learn more, and as you tweak and improve the messages you send your audience based on the knowledge you gain as a coach, you’re going to get better at improving not only their results but yours too.
When you get to know your customers on a deeper level, amazing things happen. You become the go-to expert for your audience and the more they see you that way, the more they communicate with you, the more you will know about what they need and want and how to deliver it to them. They’ll start to think you can read their mind.
Next time ends this article series, but it’s an important one. If you love your niche but you’ve lost some of your excitement and passion coaching might be a good way to bring that back. We’ll learn how and why next time.