Arts & Entertainment

TAPinto CEO Shapiro goes “One on One” with Steve Adubato

4e7e1a262f499a58beb0_2f066b24253f92fa032d_AduShap.jpg
Steve Adubato interviews TAPinto.net CEO and Publisher Michael Shapiro on "One on One" with Steve Adubato Thursday night Credits: "One on One" with Steve Adubato
eb5cc9884b99e92abe4b_ab28804ef1190b8450d9_AduOneOne.jpg
Michael Shapiro, CEO and Publisher of TAPinto.net, appeared on "One on One" with Steve Adubato Thursday night Credits: "One on One" with Steve Adubato
e8f1662b91a137b4f000_42968c362364a284a96c_Shapiro2.jpg
Michael Shapiro, CEO and publisher of TAPinto.net, talks about TAP's 5.5 million readers on "One on One" with Steve Adubato broadcast Thursday night Credits: "One on One" with Steve Adubato
406368c6f96737fee7d5_89ac09561f0242fdaca8_Shap3.jpg
Steve Adubato interviews Michael Shapiro, CEO and publisher of TAPinto.net, on "One on One" with Steve Adubato Thursday night Credits: "One on One" with Steve Adubato
4e7e1a262f499a58beb0_2f066b24253f92fa032d_AduShap.jpg

TAPinto.net CEO and Publisher Michael Shapiro appeared on “One on One” with Steve Adubato Thursday night and answered questions about the role of hyperlocal online news media.

The interview was broadcast on WNYY, NJTV and WNET. Adubato closed by saying that “Michael Shapiro, he is on the cutting edge of media.“

Shapiro answered a wide-range of questions about TAPinto.net and its 5.5 million readers and revealed some interesting statistical trends about online, local news.

Sign Up for E-News

“I think there is the greatest demand for local news coverage,” Shapiro said. “We see that in our statistics. Sixty-seven percent of our readers come from mobile devices, so print newspaper can’t service those people.

“The other interesting thing is that more and more older Americans are reading their news online. In terms of our demographics of our own site a great majority of our readers are 45 and older. In fact, 20 percent of our readers are 65 and older. This notion that older people don’t read online isn’t true.”

See the full interview with Michael Shapiro, CEO and Publisher of TAPinto.net, on “One on One” with Steve Adubato below.

 

 

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

School Crossing Guard Opportunities in Orange

July 20, 2018

ORANGE, NJ - The City of Orange Township is accepting applications for Part-Time School Crossing Guard for up to a minimum of 20 hours a week, with a starting salary of $12.02 hourly. Working under the supervision of the Police Department, duties include: facilitating safe passage of school children across high traffic streets and intersections in addition to other duties as ...

2nd Annual Love & Not Hate March Today in East Orange

July 13, 2018

EAST ORANGE, NJ - This morning the Rev. Al Sharpton will join East Orange Mayor Ted Green for their 2nd Annual Love & Not Hate March against gun violence at 8:00 AM. 

The March will begin at Hollywood Ave & Central Avenue in East Orange and will work its way to Oval Park. Once at the park there will be youth activities, vendors, music, school give-a-ways and much more.

Rutgers-Newark Athletic Field Renamed to Honor Frederick Douglass

July 22, 2018

NEWARK, NJ – Long before Rutgers University-Newark created an athletic field on University Avenue, the abolitionist Frederick Douglass delivered an address in 1849 at a church that once stood there.

Rutgers Board of Governors approved a resolution to rename the field in honor of the time Douglass spent here. The field will now be called the Frederick Douglass ...

How to Use Case Studies Effectively in Your Marketing

In the last email, we discussed how to create case studies in your company. This time, we will look at how they can be used as a marketing tool.

Case studies are a good way to establish proof that what you are offering is the "real deal" - of good quality, and from someone who has a good working knowledge of their niche.

Case studies can be used for a range of marketing purposes.

How to Create a Powerful Case Study In-House

Last time, we looked at several popular niches for case studies. In this article, we want to outline a basic process for creating your own case studies using your in-house data.

1. Choose a Topic of Broad Interest

Chances are you have several projects you have worked on recently that would make a good case study. Choose one and start gathering your materials.

2. Choose a ...

Even More Valuable Case Study Topics

In the last article, we looked at finance and marketing topics that would make ideal case studies. This time, we want to continue looking at case studies that can help even complete beginners to the world of business improve their skills. We will look at customer relations, leadership and self-help topics.

Customer Relations

Customers are the lifeblood of any business, but it can be ...