Press Releases

TAPinto Crushes Readership Record in May with 853,958 Readers; Breaks 6M Readers for the Year

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NEW PROVIDENCE, NJ - TAPinto.net, a network of 65 franchised online hyperlocal news sites in New Jersey and New York, broke its all-time readership record with 853,958 readers and 2,103,803 pageviews in May 2017, up from 639,508 readers in May 2016.  TAPinto also registered more than 6 million readers and 20 million pageviews during the last 365 days, breaking its all-time record for year-long site traffic.   

"At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," said CEO and Publisher Michael Shapiro. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you." 
 
TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence founded by residents Michael and Lauryn Shapiro, is now the dominant player in local news. The network provides original local news reporting on a daily basis in more than 100 towns. It is growing while other media organizations are slashing local news coverage, regionalizing coverage, and laying off journalists.     

From June 1, 2016 to May 31, 2017, TAPinto registered 6,106,228 readers who read 20,698,636 pages on the site, an increase of more than 35 percent year over year.  
 
 
"TAPinto sites are locally owned and operated and do their own original local news reporting," said Shapiro. "That local ownership and local reporting makes all the difference."
 
TAPinto provides the backend, training and support to its franchisees. Current franchisees include hardcopy newspaper publishers, public relations firms, business development executives, veteran journalists, attorneys, financial advisors, realtors, marketing and communications professionals, nonprofit organizations, and St. Bonaventure University.  

"We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."
 
Shapiro said TAPinto is proving that journalism, at least on the local level, has a future.

 
For more information on franchising TAPinto in your area, please click here
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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
 
In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 

TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY). 

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East Orange/Orange

Corporate, Civic Leaders and Celebrities Set to “Swing” into Action at 58th Annual Men of Essex Charity Golf Classic

June 23, 2018

ESSEX COUNTY - Scores of northern New Jersey’s corporate and civic leaders along with a host of celebrities plan to join the Men of Essex, in their efforts to raise $50,000 at its 58th Annual Golf Classic. The prestigious charity event will be held at the Cedar Hill Golf & Country Club, 100 Walnut Street, Livingston, New Jersey, on Monday, August 13, 2018. Registration and lunch begins ...

East Orange Plans Fireworks Spectacular During Annual July 4th Independence Day

June 24, 2018

EAST ORANGE, NJ - One of the sure signs that summer is in full swing is the announcement of the Annual July 4th Independence Day fireworks East Orange. 

It’s that time again: Mayor Ted R. Green and the East Orange City Council invite  East Orange residents, stakeholders and friends to join in the festivities again this year. 

The Annual Independence Day celebration is ...

Essex County Executive DiVincenzo Announces Winners of Fishing Derby at South Mountain Recreation Complex

June 19, 2018

West Orange, NJ – Essex County Executive Joseph N. DiVincenzo, Jr. and Essex County Parks Director Dan Salvante congratulate Pedro Ildefonso from Orange for catching the first fish in the boys’ 6-10 age category during the Essex County Fishing Derby in Essex County South Mountain Recreation Complex on Thursday, June 14th. He caught four fish.

Snapchat Is the Place to be if You’re Gen Z

In the last article, we looked at Gen Z and how much time they spend doing various activities on Twitter. 

Now we're going to look at what they spend time doing on Snapchat. Studies have shown that Gen Z goes on Snapchat an average of 11 times per day. The following are their main activities: 

* Follow friends and family (74%)

* Direct messaging (46%)

* To check what is ...

Gen Z on Twitter - Influencers and Trends

In the last article, we discussed the main differences between Gen Z and Millennials in terms of their favorite social networks. We also looked in detail at what they do on Facebook and the fact that less than half of Gen Z used it, as compared to nearly three-quarters of Millennials.

This time, we will look in more detail at what the 13% of Gen Z who use Twitter do on that network.

As we ...

Gen Z: Social Media is What It’s All About

In the last article, we looked at Gen Z’s very heavy music consumption on their smartphones, and their willingness to pay for online music services.

In this article, we want to focus on another main activity Gen Z does on their smartphones: engage with others on social media.

Here the patterns are very different from Millennials. In response to the question, "Which of the ...

Susan G. Komen North Jersey Increases Program Funding by 15% for 2018-2019 and Awards 13 Grants to 11 Local Community Non-Profit Organizations

June 21, 2018

Susan G. Komen North Jersey Increases Program Funding by 15% for 2018-2019

and Awards 13 Grants to 11 Local Community Non-Profit Organizations

EAST ORANGE, NJ  – Susan G. Komen North Jersey announced that it will award a total of 13 grants to 11 local community non-profit organizations in its nine-county service area for 2018-2019, with an increase in total program funding at 15% ...