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TAPinto Franchised Local News Network Breaks 7M Readers, 23.7M Pageviews

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NEW PROVIDENCE, NJ - TAPinto.net, a network of more than 70 online hyperlocal news sites in New Jersey and New York, broke 7 million readers and 23.7 million pageviews during the last year. 

From Jan. 8, 2017 to Jan. 7, 2018, TAPinto registered 7,025,372 readers and 23,792,903 pageviews, up from 5,352,395 readers and 18,496,885 pageviews during the same period a year ago.  During the same period, TAPinto grew from 54 sites to 71, 66 of which are currently franchised to local owner/publishers.

"At a time when many news organizations have reduced or eliminated their local news coverage, TAPinto is providing original local news coverage on a daily basis in our communities. While other publications are engaging in clickbait and content aggregation in a quest for pageviews, we are providing a sustainable path forward, demonstrating that you can generate large traffic numbers without sensationalizing the news or becoming the neighborhood gossip page," said Chief Executive Officer and Publisher Michael Shapiro. 

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TAPinto provides the backend training and support to its franchisees. Current franchisees include business development executives, marketing and communications professionals, hardcopy newspaper publishers, public relations firms, veteran journalists, attorneys, financial advisors, realtors, the Plainfield YMCA, and St. Bonaventure University.  

"TAPinto sites are locally owned and operated and do their own original local news reporting," said Shapiro. "That local ownership and local reporting makes all the difference."

TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence founded by Michael and Lauryn Shapiro, is now the largest local news network in New Jersey. TAPinto provides original local news reporting on a daily basis in more than 100 towns. It is growing while other media organizations are slashing local news coverage, regionalizing coverage, and laying off journalists.     

"We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

"As we begin 2018, we look forward to continued expansion into new communities while providing our readers with the high quality news and information that they deserve. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you." 

For more information on franchising TAPinto in your area, please click here

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East Orange/Orange

Adults Step Up and Speak Out to Protect Children from Sexual Abuse

April 18, 2018

EAST ORANGE, NJ — The East Orange YMCA is marking National Child Abuse Prevention Month with Five Days of Action, April 16-20. Leading up to Healthy Kids Day, a national initiative to improve the health and well-being of kids, Five Days of Action raises awareness on how adults can step up and speak out to prevent child sexual abuse.

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April 24, 2018

EAST ORANGE, NJ, - East Orange Mayor Ted Green and the East Orange City Council, along with over 500 volunteers, took to the streets to clean up targeted neighborhoods throughout East Orange during the Earth Day Citywide Clean-Up on Sat, April 21, 2018. The event was coordinated under the direction of the Department of Public Works.

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Upcoming Events

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Sat, April 28, 3:00 PM

Abraham Clark High School - Auditorium, Roselle

Roselle's First Circle of Sisters Expo Community ...

Go Red for Women Luncheon Inspires Heart Health in Northern New Jersey

April 23, 2018

WEST ORANGE, NJ — In support of the American Heart Association’s (AHA) Go Red for Women campaign, a lifesaving movement that raises funding for cutting-edge research focused on cardiovascular health and celebrates women’s ability to inspire others to fight heart disease and stroke, hundreds of women attended April’s ninth annual Northern New Jersey Go Red luncheon at ...