EAST ORANGE, NJ - Start Out Fresh Intervention Advocates (S.O.F.I.A.) participated in a special Allstate Foundation fundraising program to support domestic violence services. 

This public awareness program and grassroots fundraising effort was launched to put the power of raising money directly into the hands of organizations.

Allstate provided the resources for S.O.F.I.A. to solicit donations and created The Purple Purse Challenge that enabled participating organizations to earn additional money from the Foundation based on how much they earned.

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S.O.F.I.A. raised $10,546 and The Allstate Foundation awarded an additional $3,500. 

S.O.F.I.A. sends a special thanks to their supporters in helping domestic violence victims and survivors in our area.