The Best Times To Post On LinkedIn, To Boost Your Social Media Results

When marketing on social networks, businesses want to get maximum visibility for their posts. Therefore, one of the most common questions is, "When is the best time to post?" The answer will be different for different social networks, and in particular, for LinkedIn.

LinkedIn is a business-oriented social networking site. This being the case, it is logical to assume that your highest level of activity should be on business days, and during business hours.

Issues with Posting Times

Sign Up for E-News

Having said that, business days and business hours mean different things to different people all over the world. 

Time Zones

People are at work and on social media 24/7/365. If you are looking for a range of opportunities in your home country and/or specific location, however, you should post according to the typical business schedule in your area, such as Monday through Friday, 9 to 5 Eastern Time. If you were in London, you would post Monday through Friday Greenwich Mean Time; if in Dubai, Sunday to Thursday, 8AM to 1PM and 4PM to 7PM. 

The Right Timing

The right timing can be related not to the clock face, but to you getting in first with the latest news (content that will engage instantly at the time it is read/seen) and how important it is to your target audience. This will usually be during business hours, and will also often be related to the time of day.

For example, morning is a good time for breaking news. Lunchtime might be good for publishing interesting and thought-provoking reads about important topics in your niche. Content published in the early evening, before people sign off from work for the day, can also get a lot of attention - provided it is useful and does not seem like spam.

The social marketing site HubSpot analyzes social media activity across a number of platforms. 80% of US workers are in the Eastern and Central time zones. The best days to post content on LinkedIn are between Tuesday and Thursday, before and after work. They tend to read LinkedIn content like the morning paper, logging in from 7 to 8am. Other times to post include noon and 5 to 6pm. They suggest 5 to 6 as the best times to post. https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic.

The Right Stuff

Mondays and Fridays are clearly a person’s busiest days, getting set up for the work week, and winding down from it. If you are going to post on those days, keep it short, sweet and actionable - something they can do to make their lives better in some way. For example, post a great PowerPoint presentation on their sister site SlideShare and link to it via your account. The content will be interesting and entertaining if presented well.

Time Is Money

There are a couple of reasons for wanting to hit the right time. The first is that you would like to be amongst the latest information showing up on your connections’ newsfeeds in their interfaces. You also want to position your content and business as something the busy professional can use and actually start to look forward to hearing more about.

Your Goals

The right time will also depend on your goals in posting your content. Do you want to:

* Build brand

* Gain subscribers

* Increase sales

* Get likes, shares and comments (audience engagement) 

* Announce a product launch

* Announce a noteworthy piece of news or milestone in your business?

Some social sites, such as Facebook, measure relevance through audience engagement. Others measure by level of activity and type of activity. LinkedIn values high-quality articles, and regular short posts.

Track and test results in terms of times posted, and types of content, then organize a posting schedule that’s right for you.

Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Click here to subscribe to our monthly marketing and personal development newsletter and get a Special FREE Gift visit http://www.betterbizbetteryou.com

  

 

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Free Diabetes Self-Management Workshop Series Offered in East Orange

December 6, 2017

EAST ORANGE, NJ - Quality Insights Quality Innovation Network, supported locally by Healthcare Quality Strategies, Inc. (HQSI), is partnering with Prospect Park Apartments to provide free diabetes workshops as part of the Everyone with Diabetes Counts (EDC) program. The EDC program is a national initiative of the Centers for Medicare & Medicaid Services (CMS). The program offers free ...

The YES Project Receives Grant to Help Runaway and Homeless Youths in Essex County, NJ

December 6, 2017

EAST ORANGE, NJ - Isaiah House's Youths Empowered to Succeed (YES) project was funded by the U.S. Department of Health and Human Services—BASIC Centers grant, to help reduce the number of homeless youths surviving on the streets in Essex County, and to help increase the number of runaway and homeless youths receiving much-needed services to help them reunite with their families; and/or ...

How Successful Business Owners and Managers Lead Without Panic During a Crisis

Every business experiences a crisis at some point. It can cause fear, anger and make you anxious if you’re in charge of leading others. Most business owners and employees expect you to set aside your own fears, staying calm and leading with confidence. You need to know how to lead without panic in a crisis to find effective solutions quickly.

Most people let their feelings spiral out of ...

Mayor's Message - December 2017

December 10, 2017

Small businesses are the cornerstone of our community, and when we shop and dine small in East Orange, we help to ensure that $68 out of every $100 spent remains in our local economy and we support the businesses that create two out of every three new jobs in our workforce each year.

 

East Orange is bustling with old and new businesses that represent the diversity of our great ...