The Most Effective Ways to Sell Your Products Even to Tightwads

395e49520075ee5579fb_anna_-_5_-_Cover_Art_for_Radio_Show_Page_-_600_dpi_-_02.jpg
395e49520075ee5579fb_anna_-_5_-_Cover_Art_for_Radio_Show_Page_-_600_dpi_-_02.jpg

Studies have shown that there are three classes of shoppers:

1. Tightwads

2. Spendthrifts

Sign Up for E-News

3. Average

Tightwads are very price-conscious, so it requires different strategies to sell successfully to them, as compared with spendthrifts and average customers.

There are a number of tried-and-tested strategies which can get even tightwads to part with their cash because they can’t resist a great deal.

Bargains

The most obvious way to sell to tightwads is to offer them bargain prices. There are two ways of doing this. The first is to genuinely offer a discounted price that will make your product irresistible. 

The second way to boost your perceived value so high that they can’t resist a "great deal" is the "value-stacking" method. In this method, you list all of the items in the deal with a "real value" next to each one. Then you total up the value listed. Once you’ve done that, you offer the deal for a significantly lower price. The comparison between the "real value" and the offer price will make even the stingiest buyer thrilled to get such a great deal. 

Bundling

Bundle two or more of your best products to sell for one low price. The price won’t be as high as the total of the two products put together, but it will increase the value of each customer passing through one of your sales funnels. 

You can also create a bundle of high-perceived value by offering things in the bundle that buyers won’t be able to get anywhere else. You can stack the value without spending a lot of money. Create checklists, fact sheets, tip sheets, how-to videos, and other free items that enhance the user’s experience. They will take some time to create, but they won’t cost any extra money. Add the value-stacking technique above and make it clear that the items are exclusive, and you should have no trouble selling your brilliant bargain bundles.

Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Click here to subscribe to our monthly marketing and personal development newsletter and get a Special FREE Gift visit http://www.betterbizbetteryou.com

  

 

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Adults Step Up and Speak Out to Protect Children from Sexual Abuse

April 18, 2018

EAST ORANGE, NJ — The East Orange YMCA is marking National Child Abuse Prevention Month with Five Days of Action, April 16-20. Leading up to Healthy Kids Day, a national initiative to improve the health and well-being of kids, Five Days of Action raises awareness on how adults can step up and speak out to prevent child sexual abuse.

“By encouraging adults to step up and speak out, ...

Essex County Announces Partnership with Nine Local Charitable Organizations

April 16, 2018

WEST ORANGE, NJ – Essex County will participating in nine special partnerships to increase awareness about and help raise funds for the American Cancer Society, American Heart Association, the Arc of Essex County, the New Jersey Children Alliance, Stop for Nikhil, The Valerie Fund, the Arthritis Foundation, the Saint Barnabas Medical Center's Neonatal Intensive Care Unit and ...

Keeping it Professional in Person and Online

When you want to attract quality clients, it’s imperative to be consistent in the way you deal with people -whether it’s in person or online. You need to use professional words, have a professional attitude, and act in a professional manner.

Social Media

It can be hard to remember, but even when you’re on your personal Facebook page, something you say there can end up ...

How to Get Potential Clients to Feel Confident About Your Ability

For people to contract with you, they need to have confidence in you. They need to know that you’re going to do what you say you’ll do. But, how can they know this before you work with them? There are plenty of signs that they’ll look at to determine if you’re trustworthy.

* Do What You Say You Will – Whether it’s in a group, one-on-one, or otherwise, ...

Likability is Key to Attracting Clients

Likability is a quality that you need to have to get people to know you and trust you. If you want the full trifecta of like, know, and trust, then it all starts with being someone that people like. You really can learn to be more likable and it's all to do with your demeanor. But, being likable starts from within. If you care about and find value in others, it’s going to show through ...

Upcoming Events

Carousel_image_2d432cc950f356da2c6b_f60eae2b69ee186ab2c9_f5f3362648b4a25a99d4_screen_shot_2018-04-22_at_1.02.36_pm

Sat, April 28, 3:00 PM

Abraham Clark High School - Auditorium, Roselle

Roselle's First Circle of Sisters Expo Community ...

Go Red for Women Luncheon Inspires Heart Health in Northern New Jersey

April 23, 2018

WEST ORANGE, NJ — In support of the American Heart Association’s (AHA) Go Red for Women campaign, a lifesaving movement that raises funding for cutting-edge research focused on cardiovascular health and celebrates women’s ability to inspire others to fight heart disease and stroke, hundreds of women attended April’s ninth annual Northern New Jersey Go Red luncheon at ...