The Most Effective Ways to Sell Your Products Even to Tightwads

395e49520075ee5579fb_anna_-_5_-_Cover_Art_for_Radio_Show_Page_-_600_dpi_-_02.jpg
395e49520075ee5579fb_anna_-_5_-_Cover_Art_for_Radio_Show_Page_-_600_dpi_-_02.jpg

Studies have shown that there are three classes of shoppers:

1. Tightwads

2. Spendthrifts

Sign Up for E-News

3. Average

Tightwads are very price-conscious, so it requires different strategies to sell successfully to them, as compared with spendthrifts and average customers.

There are a number of tried-and-tested strategies which can get even tightwads to part with their cash because they can’t resist a great deal.

Bargains

The most obvious way to sell to tightwads is to offer them bargain prices. There are two ways of doing this. The first is to genuinely offer a discounted price that will make your product irresistible. 

The second way to boost your perceived value so high that they can’t resist a "great deal" is the "value-stacking" method. In this method, you list all of the items in the deal with a "real value" next to each one. Then you total up the value listed. Once you’ve done that, you offer the deal for a significantly lower price. The comparison between the "real value" and the offer price will make even the stingiest buyer thrilled to get such a great deal. 

Bundling

Bundle two or more of your best products to sell for one low price. The price won’t be as high as the total of the two products put together, but it will increase the value of each customer passing through one of your sales funnels. 

You can also create a bundle of high-perceived value by offering things in the bundle that buyers won’t be able to get anywhere else. You can stack the value without spending a lot of money. Create checklists, fact sheets, tip sheets, how-to videos, and other free items that enhance the user’s experience. They will take some time to create, but they won’t cost any extra money. Add the value-stacking technique above and make it clear that the items are exclusive, and you should have no trouble selling your brilliant bargain bundles.

Anna D. Banks, MAS, is an Executive Coach, Trainer, speaker and a John Maxwell Certified Coach.  

Anna works with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small-business and mid-sized business. 

Anna is also a Certified D.I.S.C. Behavioral Studies Trainer, in addition to her extensive training, business development and media experience.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Subscribe to my Better Biz Better You News.

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

School Crossing Guard Opportunities in Orange

July 20, 2018

ORANGE, NJ - The City of Orange Township is accepting applications for Part-Time School Crossing Guard for up to a minimum of 20 hours a week, with a starting salary of $12.02 hourly. Working under the supervision of the Police Department, duties include: facilitating safe passage of school children across high traffic streets and intersections in addition to other duties as ...

2nd Annual Love & Not Hate March Today in East Orange

July 13, 2018

EAST ORANGE, NJ - This morning the Rev. Al Sharpton will join East Orange Mayor Ted Green for their 2nd Annual Love & Not Hate March against gun violence at 8:00 AM. 

The March will begin at Hollywood Ave & Central Avenue in East Orange and will work its way to Oval Park. Once at the park there will be youth activities, vendors, music, school give-a-ways and much more.

How to Create a Powerful Case Study In-House

Last time, we looked at several popular niches for case studies. In this article, we want to outline a basic process for creating your own case studies using your in-house data.

1. Choose a Topic of Broad Interest

Chances are you have several projects you have worked on recently that would make a good case study. Choose one and start gathering your materials.

2. Choose a ...

Even More Valuable Case Study Topics

In the last article, we looked at finance and marketing topics that would make ideal case studies. This time, we want to continue looking at case studies that can help even complete beginners to the world of business improve their skills. We will look at customer relations, leadership and self-help topics.

Customer Relations

Customers are the lifeblood of any business, but it can be ...

More Essential Niches for Case Studies

Last time, we discussed how valuable business-related case studies can be in showing the way to success for aspiring entrepreneurs. In this article, we will be discussing two more important categories, finance and marketing. 

Finance

Finance case studies can offer valuable guidance for small businesses. Topics include:

* Budgeting

* Best accounting practices

  Automation ...