Better Biz Better You

September 20, 2018

When you are planning your new content marketing strategy, it is important to evaluate where you are at the moment in terms of the success of your content. There are a number of ways to do this effectively. Check Your Logs Start looking at your traffic logs to see which posts are the most ...

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Content marketing is an essential skill if you want you, your organization, business or cause to be found online. Firstly, everything on the internet is content. It is just a case of what type of content. Content builds a brand, attracts traffic, and helps make sales. In this article series on ...

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It is only natural to feel down from time to time, but if you seem to be locked in a cycle of negativity, it is time to seek help in order to become your best self and live your best life. There are a number of signs to watch out for, including:  Feeling Down or Blue All the Time It is ...

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Keeping a gratitude journal is one of the best ways to cultivate a positive and abundant mindset. Instead of focusing on what you DON’T have in a gratitude journal, you will be writing about all the wonderful things you DO have.  Studies have shown the benefits of journaling in relation to ...

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We are all so busy these days that it’s easy to start taking things and people for granted and not appreciating them as fully as we should — to the point where we might actually lose them as a result. Appreciating the little things in life can be amongst the best ways of preserving them. 1.

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It is easy to become negative when there is so much stress at work and home, and every time we look at the news we see more dreadful headlines about natural disasters, war, disease and more. Negativity can soon become a habit if you don’t take action to try to look on the brighter side of things.

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“Abundance is not something we acquire. It is something we tune into.”  ~ Wayne Dyer Abundance is a crucial aspect to real success in life. When we live in a state of abundance our lives will take on a whole new perspective, we will start to see opportunity where others see darkness, we will ...

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Last time, we discussed how nature affects our wellbeing, and how getting out of the house can be a very healthy pastime. In this email we want to look at one of the reasons you might want to get out of the house: because it is too cluttered.  Living a Clutter-Free Life In an ideal world, we ...

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In the last article, we looked at various ways to cope with change. One easy way is to get out of the house and head to a natural beauty spot. Let’s look at this in more detail. How Nature Impacts Our Wellbeing Nature is known to impact our wellbeing. Studies have shown how it lowers stress, ...

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In the last email we looked at the life coaching tool The Wheel of Life and how you can use it to bring your life back into balance. Now we want to look at one of the most common reasons things get out of balance in life: change. Good Changes and Bad Change has been shown to be one of the ...

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Last time, we looked at the Swedish path of lagom, or a balanced life, and a few things you can do to follow that path every day for greater ease in your life. In this article, we want to look at another path to a peaceful life, known as the Wheel of Life. The Wheel of Life Revealed There ...

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Hi, and thank you for joining this article series on achieving balance in life. We hope you get a lot out of it.  Many people talk about a work/life balance, but it is easier said than done. Technology ties us to each other, true, but also to our jobs in an "always on" society of email, ...

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There are a number of ways to set powerful content marketing goals. The important thing is to start from where you are now and base those goals on the kind of growth that is most important to you. Online Marketing Goals There are four main online marketing goals: * Building more brand ...

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If you use YouTube for marketing (and you should), then it’s important to also be aware of how to use it most effectively. And if you don’t use it, consider doing so. You don’t have to appear on videos; you can create videos from MS PowerPoint. Start with your highest traffic blog posts and ...

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A lot of advice out there cautions against linking out from your website. But the truth is, if you know for a fact that a site has authoritative and good information, then you should do it. There are many reasons for this, so let’s go over a few. * Trackable Traffic – If you send someone a lot ...

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One factor of SEO is how much your information is engaged with and shared. This goes beyond keywords to behavior. Engaging and sharing enables the search engines to see that you’re a real entity and that you may have authoritative content that’s important for them to send their searchers ...

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When you want to start developing ideas for keywords, they always say to go to your competition. But how do you figure out what they’re using for keywords just by following them? Well, guess what - you can and it’s perfectly okay. Just don’t plagiarize their content and you’ll be fine. * Join ...

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Now that we’ve gone over some creative ways to find keywords, the next step is to understand your audience’s intent. Audience intent is very important, because it goes behind keywords to offering the right information to them based on what they intend to look for when they’re searching for ...

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Hi, and welcome to our article series on “Boost Your SEO in 2018”. We’re very happy to have you and hope you learn a great deal of valuable information. Regardless of how things change over time, search engine optimization (SEO) is still important to members of the business community if you want ...

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When you’re interviewing someone, there are the standard statements such as, "Tell me about yourself", but interviewees will usually give glowing reports about what they do and why they believe they’re qualified. All this will do is tell you about the person on the surface. There are specific ...

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During a team meeting, there will be the usual questions such as where you are on an order or what’s going on with certain issues. But there are some questions that you can ask that can not only motivate employees but can also help to improve your bottom line.  1. Because team members do ...

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When you bring in a new team, there’s always a period of adjustment as they get to know you and you get to know them. You can break the ice and establish communication by asking them some important questions right off the bat.  First, ask what it is they like about working at the company. Or, if ...

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When you’re leading a performance review, there are certain questions you want to ask to help each team member grow. Start out by asking how happy he (or she) is with the tasks or projects he’s handling. Sometimes when a team member doesn’t like an assignment, he doesn’t always give it his best ...

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Hi, and welcome to our article series on “Smart Leaders Ask the Right Questions”. We’re very happy to have you and hope you learn a great deal of valuable information. Questions to ask in your own performance review At your performance review, you should be given the opportunity to voice ...

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Last time, we looked at six ways to use case studies effectively in your marketing. In this article, we will look at several more. 7. Blog Posts Write blog posts about the case study to lead people to it, to either download it for free or buy it. 8. Turn It into a Video Create a ...

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In the last email, we discussed how to create case studies in your company. This time, we will look at how they can be used as a marketing tool. Case studies are a good way to establish proof that what you are offering is the "real deal" - of good quality, and from someone who has a good working ...

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Last time, we looked at several popular niches for case studies. In this article, we want to outline a basic process for creating your own case studies using your in-house data. 1. Choose a Topic of Broad Interest Chances are you have several projects you have worked on recently that would ...

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In the last article, we looked at finance and marketing topics that would make ideal case studies. This time, we want to continue looking at case studies that can help even complete beginners to the world of business improve their skills. We will look at customer relations, leadership and self-help ...

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Last time, we discussed how valuable business-related case studies can be in showing the way to success for aspiring entrepreneurs. In this article, we will be discussing two more important categories, finance and marketing.  Finance Finance case studies can offer valuable guidance for small ...

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In the last article, we discussed why case studies can be an excellent opportunity to add income and prestige to your business. This time, we want to start taking a look at the kinds of case studies that people in your niche would be eager to see.  Business Case Studies Every small business ...

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