Better Biz Better You

May 11, 2020

According to psychologist Carol Dweck, people have one of two mindsets. People with a fixed mindset believe that intelligence, talent, and personality traits are inborn and unchangeable, while people with a growth mindset believe we can grow and change throughout our lives. However, when it comes ...

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Food is the essential fuel that keeps us alive. It’s also weighted with cultural meaning. We gather around the dinner table to break bread with our friends and families. Food is deeply woven into holidays, celebrations, and cultural festivals. At the same time, many people grew up within ...

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In the modern world, stress has become a way of life. People are stressed about work, finances, family responsibilities and the state of the world. This stress has real consequences. Stress is linked to an increased risk of heart disease, stroke and diabetes, as well as sleep problems, substance ...

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As we get older, we tend to become set in our ways and more inactive. We gravitate to comfortable, easy activities in our lives. However, this can lead to isolation and loneliness. As a result, we decline in social interactions and we suffer from decreased mental simulation. One way to combat ...

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The world has changed for senior citizens, and they’re changing the world. Today, 50+-year-olds who have been given the gift of an additional 20 years of longevity and good health are turning to entrepreneurship. Seniors have years of experience to draw from and they’re eager to embrace new ...

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Just because you’re a senior citizen doesn’t mean you want to abandon work completely. You may want to work to supplement your retirement income or because working improves your life emotionally and socially. Working a regular job may be unappealing to many seniors, and it can also be hard to ...

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The number of senior American entrepreneurs is increasing. A study by the US Bureau of Labor Statistics shows that the self-employment rate among people over the age of 65 is 15.5%, which is higher than any other age group. Retired seniors are still working and many work for themselves. Seniors ...

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Senior business owners are the fastest-growing segment of entrepreneurship in the world. Senior business owners are experienced and knowledgeable people over the age of 50 who are looking for a reprise career – either because they have to or because they want to. However, research shows that ...

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Every coach has certain personal styles and coaching models that they follow. This affects how you impact your customers because different people respond to different behavioral and management signals. Depending on the goals and needs of your customers, you may need to apply different coaching ...

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Do you have a skill or talent you want to turn into a business, but you don’t know how to turn it into a digital product and sell it? Knowledge is power, but how can you turn your knowledge and expertise into a money-making machine? For a content marketer, skills and expertise are only powerful ...

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(EAST ORANGE/ORANGE, NJ) - If you’re looking for ways to earn more income, like many of us, fortunately you don’t have to reinvent the wheel to do so. All you need to do is use your current knowledge and experience, find someone who needs them, and pitch yourself as an expert. This is the beauty ...

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A solid morning routine can help you stay organized, relieve stress, and help you get a jump on the day’s work. However, if you aren’t a morning person, it can be tough to establish a morning routine. Here are some time-saving tips that can help you smooth out your mornings, no matter how much of a ...

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Children naturally crave consistency, predictability and structure in their days. After all, they are learning about the world for the first time, and that can be scary. Keeping their schedule consistent helps kids feel safe and secure and gives them the confidence they need to explore. To create a ...

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Mark Zuckerberg wears a grey t-shirt and jeans every day. Barak Obama always wears a grey or navy suit. Fashion executive Jenna Lyons always eats the same lunch, while writer Danielle Steele always has the same breakfast.  Why are these famous and successful people so "boring"? The answer is, ...

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Technology is constantly changing. And, today, we can do online searches simply by speaking to Alexa or Google Assistant. So, if you want to stay ahead of the competition, voice search optimization is something you must consider in your marketing strategies. Voice search optimization is crucial ...

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Voice search isn’t a fad. Research shows voice search is on the rise and you can expect 50% of all online searches to be voice searches within a year.  Therefore, if you haven’t optimized your website and business for voice search, you’re missing out on nearly 50% of all search queries. This ...

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If you run a multi-location or small business and want nearby customers to find your business through search, you must optimize your ads and business for local searches. By doing so, you’ll connect with highly motivated customers who need what you’re offering. Local search engine optimization ...

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How do you find a trendy restaurant in town? If you’re like many of us, you search online. So, it’s essential to make sure your company’s contact info, operation hours, and other details are up to date on all business listing platforms, such as Google My Business and Yelp. This will make sure your ...

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As an entrepreneur or marketer, schema markup is crucial because your goal is to make it as easy as possible for search engines to crawl your website. The easier it is for search engines to understand your website or business, the higher it will appear in search engine result pages. So, what ...

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Did you know that visual appeal is crucial? Images play a huge role on a website. They not only add life to a website, but they also make it convert better.  Consumers no longer want to just browse through a site – they want to experience it. Using the right images can boost your conversion rate ...

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Do you that “Near me” searches can offer your business an amazing opportunity to gain new customers? This is because recent research shows that most mobile shoppers use these searches to find nearby local businesses.  Over 82% of all mobile buyers search online using “near me” searches. This is ...

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Sometimes when we are tired and weary, a few wise words can be enough to keep us going. Here are some inspirational words on the importance of perseverance, from people who should know:  "Continuous effort — not strength or intelligence — is the key to unlocking our potential." — Winston S.

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Perseverance is the key to great accomplishments in life. Fortunately, it’s a quality that anyone can cultivate. Try these three exercises to help cultivate your perseverance.  1. Remember When You Have Persevered in the Past  If you find yourself facing a tough challenge, it helps to recall ...

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If you are hunting for a job, you probably need to find one yesterday. Yet, the reality is, it can take several months and a lot of work to find a new job. If there’s ever a time you need perseverance, it’s while job hunting. Here are some tips for keeping going when the going gets hard.  Be ...

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Need to study? Here are some tips to help you persevere when the going gets tough.  1. Eat Well and Exercise  No matter what you are trying to accomplish, persevering is easier if you are well-nourished and get regular exercise. Healthy food offers the nutrients you need to keep your brain ...

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Everyone wants their children to succeed. One of the best ways to achieve that is to help them develop perseverance. It’s been proven time again that working hard is more important than intelligence or natural talent. So, how do you raise children who persevere in the face of difficulty? Here are ...

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The traditional SMS text messaging is now outdated, especially with the tremendous increase in the usage of easy-to-use social messaging apps. Messaging apps offer free text messaging across the internet. And most messaging apps offer audio, voice and file-sharing options too.  Want to make ...

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Messaging apps and social media get a bad rap for isolating people from real-world connections, but you can use these platforms to build online and in-real-life communities. Using apps, you can build a community or create a group of people with similar interests. Apps can help you bring together ...

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If you want to grow your site traffic, you must fully embrace content marketing. And you can achieve tremendous success in your business if you leverage the apps and software available online to boost the customer experience. The monthly usage of apps is amazing, especially because research ...

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Looking for new ways to improve your audience engagement?  Fortunately, there are many apps that you can use to keep your customers engaged and yearning for more. These tools are great for small business owners who don’t have enough resources and staff to stay on top of their social media. You ...

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