Anyone writing a blog knows the frustrations of not being able to put words to paper or on a screen. Writing can seem difficult at times but having writer’s block isn’t something to be too concerned about. It happens to all writers from time to time. What you want to avoid are the common mistakes people make when doing sponsored blog posts.
- Not writing about the sponsor’s company or product. If you’ve been hired to write about a company’s products or services in a sponsored post, it is vital that you don’t spend the time writing about your own business. Chances are the post will not be accepted by the company or if it is accepted, it may not receive the views or links you’re hoping for.
- Forgetting to link to your own website. If you forget to include a link back to your website in your author bio, you’re doing your own business a disservice. How will readers of the sponsored blog post be able to read more content that you’ve written.? It is possible you won’t be able to include a link in the text of the post, but most generally allow you to include a link in the bio. Be sure to include links on your website that are related to the sponsored post.
- Not including a call to action. Chances are the goal of your sponsored blog post is to sing the praises of the sponsor’s products or services. You will need to include a call to action within the text to encourage readers to further check out what they’ve read. You also want to include a free offer in the bio. This could be a free eBook, graphic, or something else that relates to the resource you’ve written about.
- Only doing the sponsored blog post for inbound links. If your reason for doing sponsored posts is simply to get links back to your own website, it isn’t looked upon in a favorable way by Google. You may write content that isn’t considered to be “quality” if you’re only interested in an inbound link. Focus on creating content that is interesting, offers good information, and helps the reader learn about the service or product.
- Not having quality content on your own website. If you’re going to include a link to your own website, it is vital that the content on your website is high-quality. Does your content benefit your readers? Will it benefit those coming to your website from the sponsored post? Some experts in search engine optimization recommend that a blogger should have a minimum of ten high quality posts, with many comments, before they search for sponsored blog posts or guesting posting opportunities.
- Using ineffective pitches when contacting companies seeking sponsored blog posts. You will want to know who to address the pitch to and use a specific name when it is sent. Spend some time on the company’s blog to see what type of posts they generally publish. Keep the pitch you send short – a description that is one or two lines with a proposed title are generally enough. Be sure to include a link to your blog so the company can see your writing style and the topics you write about.
- Not thinking about the company’s audience when writing. You may be lucky enough to be doing a sponsored blog post for a company that has a similar target audience, but chances are that won’t always be the case. You want to write so your voice comes through, but you want to be aware of the audience, what they’re interested in, and their interest or knowledge in the subject you’re writing the sponsored blog post about. If you’re not completely sure about the audience, discuss this with the sponsor to ensure the post is beneficial to them.
Avoiding these mistakes can make creating sponsored blog posts easier and prove to be as beneficial for you as they are for the company who is sponsoring them.