Better Biz Better You

Gen Z Music Consumption — a Marketing Gold Mine?


In the last article, we discussed the many things that Gen Z do on their smartphones. The main one is listening to music. 

This time, we want to look at their music consumption in more detail to see what marketing doors their patterns can open.

How Often Do They Listen to Music?

Sign Up for E-News

In a recent survey, 84% of Gen Z report listening to music every day on their smartphone, as compared with 73% of Millennials. 

Where Do They Listen?

They listen: 

* At home (84%)

* In a car (82%)

* Outdoors while walking or jogging

* At work

* In the gym

* On public transportation

These results show they listen to music in a variety of places, and that they are active and engage in physical activity. The high results for at home and in a car also show that even though they are likely to have a choice of other devices to listen on, such as a stereo or car stereo, they prefer to listen on their phone.

Do They Pay for Music?

According to the same survey, 60% of Gen Z opt for a paid music service, compared with only 52% of Millennials. They cite convenience and brands as their main reasons. Around 20% subscribe to Apple Music, 17% Spotify and 10% YouTube Red. Pandora is more popular with Millennials, as are iHeartRadio and Google Play. This is in keeping with the dominance of iPhone usage compared with Android phone usage amongst Gen Z. 

Summing It Up

This data shows us that Gen Z young adults love their music, listen to it anywhere, and are willing to pay for it. Those who are in the music and entertainment industries can market on the top three music sites and be reasonably sure of targeting Gen Z. 

Unfortunately, the survey did not include data about listening to other things, such as audiobooks and podcasts, but we can speculate from these patterns that they would probably be open to them. Again, a targeted campaign and tracking to see how it converts could give you the answers and help you market any information products or audiobooks you are selling.

In the next article, we will start to dig deeper into Gen Z’s social media usage. 

Until next time,


Anna D. Banks, MAS, is an Executive Coach, Trainer, speaker and a John Maxwell Certified Coach.  

Anna works with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small-business and mid-sized business. 

Anna is also a Certified D.I.S.C. Behavioral Studies Trainer, in addition to her extensive training, business development and media experience.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Subscribe to my Better Biz Better You News.


The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Take the 2018 TAPinto Reader Survey

July 12, 2018

How often do you read TAPinto?  Have you downloaded the TAPinto APP?  These are a few of the questions for readers in our 2018 TAPinto Reader Survey.

We want to hear from you!

The survey will take less than five minutes to complete and will help TAPinto better serve you. 

Take the 2018 TAPinto Reader Survey.

Thank you.  We appreciate your support and ...

2nd Annual Love & Not Hate March Today in East Orange

July 13, 2018

EAST ORANGE, NJ - This morning the Rev. Al Sharpton will join East Orange Mayor Ted Green for their 2nd Annual Love & Not Hate March against gun violence at 8:00 AM. 

The March will begin at Hollywood Ave & Central Avenue in East Orange and will work its way to Oval Park. Once at the park there will be youth activities, vendors, music, school give-a-ways and much more.

How to Create a Powerful Case Study In-House

Last time, we looked at several popular niches for case studies. In this article, we want to outline a basic process for creating your own case studies using your in-house data.

1. Choose a Topic of Broad Interest

Chances are you have several projects you have worked on recently that would make a good case study. Choose one and start gathering your materials.

2. Choose a ...

Even More Valuable Case Study Topics

In the last article, we looked at finance and marketing topics that would make ideal case studies. This time, we want to continue looking at case studies that can help even complete beginners to the world of business improve their skills. We will look at customer relations, leadership and self-help topics.

Customer Relations

Customers are the lifeblood of any business, but it can be ...

More Essential Niches for Case Studies

Last time, we discussed how valuable business-related case studies can be in showing the way to success for aspiring entrepreneurs. In this article, we will be discussing two more important categories, finance and marketing. 


Finance case studies can offer valuable guidance for small businesses. Topics include:

* Budgeting

* Best accounting practices

  Automation ...