In the last email, we discussed how to create case studies in your company. This time, we will look at how they can be used as a marketing tool.
Case studies are a good way to establish proof that what you are offering is the "real deal" - of good quality, and from someone who has a good working knowledge of their niche.
Case studies can be used for a range of marketing purposes. Let’s look at a few of them.
1. Give Them Away Free
They can be an effective lead magnet that will help you grow your email marketing list. Subscribers can download a case study in exchange for an email address.
You can also publish them on your site or blog. If you are a coach or consultant, you could use them as part of a portal to service your clients. Whenever someone signs on with you, and continues to work with you, they will have a username and password for the membership site.
2. Sell Them
Sell them on their own as an information product.
3. Include Them as Part of a Larger Package
Add case studies to your multimedia courses, or use them as attractive bonuses related to the main topic of the information product. You can also use them as part of a paid monthly membership site.
4. Include a Case Studies Page at Your Website
Link it to All Your Free and Paid Studies.
5. Use Them to Get Testimonials
If you are selling a product or service designed to help your client get results, ask them if they would be willing to give a case study and a testimonial. In terms of the case study, be sure you aren’t giving away too much information that might harm the business in some way, but do show in broad strokes the success they were able to achieve through the use of your product.
6. Use Case Studies to Tap into Your Niche
Niche marketing is the most successful form of marketing because it is so focused on the needs of your target audience. All the case studies you offer should be focused on the niche you are selling in and be designed in such a way that your readers should be able to imitate the steps that were taken and hopefully get similar results.
In the next article, we will look for more ways to use case studies effectively in your marketing.