Better Biz Better You

Psychological Pricing for Business Owners: Why You Might Need to Offer an Unscheduled Sale


There are a number of reasons for offering an unscheduled sale. In most cases, you should set a marketing schedule and stick to it. But there might be several reasons why an unscheduled sale could be a good idea for your business.

“Just Because”

It can be easy to get into a marketing rut and do the same things over and over again. This can mean both you and your target audience start to feel as though things are too much the same, and might even be getting stale. A surprise sale can perk things right up.

Sign Up for E-News

Loss Leaders

If you’re a smart supermarket shopper, you probably look at the sales flyer each week to see what bargains are on offer. In many cases, the sales items might be loss leaders - that is, products they are willing to put on sale in order to lure people into the store in the hope of stimulating sales.

The reasoning is that once they get in the door, the customers will look around and buy other items. In many cases, the items they buy will be full price. They might even be more expensive than that of their competitors, but the loss leader creates the perception that they are getting a bargain.

Clearing Inventory

If you sell physical products, clearing out surplus inventory to make way for new items is always a good idea. It will also cut down on warehousing costs. You can also get rid of shop-soiled goods and ones with less than perfect boxes, returned items, and reconditioned items. Getting any money for these is better than them just sitting and gathering dust, or costing you money every month they are being stored.

Stimulating Attention

If you sell digital goods, a sale can introduce your audience to a product they might not have paid much attention to before, or been interested in but not quite seen the value of. Lowering the price will mean lowering the risk of buying the item.

Introductory Pricing and Beta Pricing

Whenever you introduce a new product, you can help it sell well right out of the starting gate by offering it at a special introductory price for the first week or so after you launch it.

You might also consider beta pricing, for two reasons. The obvious one is to make sales. The second reason is to ask the people you make the beta offer to, such as your email marketing list, to give you a review, testimonial or feedback for the product so you can a-improve it, and b-make even more sales from the reviews.

Show You Care

Finally, unscheduled sales can show you care about the people on your list and your customers and are committed to offering them great deals. In this way, you can boost profits and customer loyalty as well.

Next time, we're going to look at the best times to offer an unscheduled sale.

Anna D. Banks, MAS, is an Executive Coach, Trainer, speaker and a John Maxwell Certified Coach.  

Anna works with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small-business and mid-sized business. 

Anna is also a Certified D.I.S.C. Behavioral Studies Trainer, in addition to her extensive training, business development and media experience.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Subscribe to my Better Biz Better You News.


The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Take the 2018 TAPinto Reader Survey

July 12, 2018

How often do you read TAPinto?  Have you downloaded the TAPinto APP?  These are a few of the questions for readers in our 2018 TAPinto Reader Survey.

We want to hear from you!

The survey will take less than five minutes to complete and will help TAPinto better serve you. 

Take the 2018 TAPinto Reader Survey.

Thank you.  We appreciate your support and ...

2nd Annual Love & Not Hate March Today in East Orange

July 13, 2018

EAST ORANGE, NJ - This morning the Rev. Al Sharpton will join East Orange Mayor Ted Green for their 2nd Annual Love & Not Hate March against gun violence at 8:00 AM. 

The March will begin at Hollywood Ave & Central Avenue in East Orange and will work its way to Oval Park. Once at the park there will be youth activities, vendors, music, school give-a-ways and much more.

Even More Valuable Case Study Topics

In the last article, we looked at finance and marketing topics that would make ideal case studies. This time, we want to continue looking at case studies that can help even complete beginners to the world of business improve their skills. We will look at customer relations, leadership and self-help topics.

Customer Relations

Customers are the lifeblood of any business, but it can be ...

More Essential Niches for Case Studies

Last time, we discussed how valuable business-related case studies can be in showing the way to success for aspiring entrepreneurs. In this article, we will be discussing two more important categories, finance and marketing. 


Finance case studies can offer valuable guidance for small businesses. Topics include:

* Budgeting

* Best accounting practices

  Automation ...

Winning Case Study Topic Areas

In the last article, we discussed why case studies can be an excellent opportunity to add income and prestige to your business. This time, we want to start taking a look at the kinds of case studies that people in your niche would be eager to see. 

Business Case Studies

Every small business can use a helping hand when it comes to laying a solid foundation for success. One of the most ...