It is important as a blogger to know your blog’s analytics. Analytics allow you to know how your blog is doing, what type of readership you have, and which posts have proven to be the most popular. Companies that are looking for bloggers to do sponsored blog posts for them are also interested in your analytics.
There are different analytics that Google uses to tell you how a blog or business is doing. These include:
Acquisition which is the where visitors are coming from to your website. This could be from social media, a newsletter, a search, or other places. Acquisition lets you know if your social media campaign is working the way you thought it would. It also lets you see how many people came to your page prior to during, and after an ad campaign.
Conversions are what businesses are looking for. It could be having a visitor sign up for a newsletter, download a free product, or make an actual purchase. If you are trying to guide your audience to a specific direction, you want to keep an eye on conversions.
Average Session Duration lets you see how long users remain on your website. A longer time spent on the website means the visitor is reading or looking for something. If the time is less than a minute, most likely the visitor came to your website, reviewed the homepage, and then left. Making your website easy to navigate will help increase the duration on the site. It will also help if the website has quality content that will encourage people to stay on the site.
Bounce Rate is very closely tied to the Average Session Duration number. This number is derived from visitors who load your website and then leave quickly without going to other pages. Bounce rates of less than 40% are great. If the bounce rate is around 70%, that’s considered an average bounce rate. A lower number is definitely better. The longer people remain on your website, looking around and checking out the content there, it may lead to their making a purchase.
Audience is one of the most valuable metrics no matter what type of business you run. This metric will tell you about your visitor’s location, gender, and age. This will help you determine your demographic so you’re able to fine-tune future marketing so you’re able to target those who may be interested in your service or products.
Sessions are the time segments that visitors spend on your website. Active sessions show what the visitor did while on your site. You can see which blog posts they looked at, if they go to your “About Us” page, and if they’ve purchased something. This will help you detect if certain areas of your website are visited more often. This enables you to make small tweaks to improve or enhance those areas, while also making them more effective or productive. Sessions generally expire after 30 minutes of being inactive.
Exit shows a webmaster the percentage or visitors leaving any page. Which page is the result of most exits? If one page is more likely to be the exit point, you will be able to see a trend. Knowing this information will allow you to check out that page and improve it. Are there broken links? Are the menus working properly on that page? If not, you can use this information to make that page better.
Even though there are other metrics on the Google Analytic report, and each one is important, the metrics above will help you understand the big picture related to your website and create a website your visitor will visit and come back again to in the future.