When it comes to social media marketing and the establishment of your brand identity, nothing catches the eye and attention more than your images.
Strong images that powerfully convey your messages will lift up and carry your brand to the masses. So, it’s vitally important to consider a few key concepts when choosing them.
Have a Clear Theme
The last thing you want to do is to confuse your audience with an ill-chosen image. If you are promoting early child education, for example, avoid using images that show teenagers or adults in learning situations. Instead, use professional baby stock photos or focus on the tools of early education, and show them in fun and playful environments.
You want your images to be appealing, and not discourage your audience from reading further.
Establish the Right Tone
People are drawn to happy, hopeful imagery. Consider the color tones and lighting in addition to the subject matter when choosing the right image. The last thing you would want is to convey scary or spooky impressions when marketing a children's dance class, for example.
Set the tone for your message by choosing images with strong design elements.
Set Yourself Apart
Look for images that stand out for their uniqueness instead of conforming to norms. Showing your creativity when promoting your services will help you stand out from the crowd and give you a unique visual identity.
Images should be clean and have a clear focal point. That is the area you want most associated with your brand.
Avoid images that are cluttered as they may contain hidden messages or unintended meanings, which can result in social media users picking up even the tiniest thread and running with it.
While it is perfectly appropriate to use grungy, edgy images when promoting an adult business such as a bar or tattoo parlor, it would not be wise to use them when marketing a nursery.
Remember, you never want to go "viral" for all the wrong reasons. Best to keep your imagery audience, and subject, appropriate.
Don't Forget Your Avatar
When it comes to social media marketing, it's important to keep brand consistency across channels.
As well as your logo, colors and fonts, don't forget your avatar, which is the little box associated with your name or business when posting on social media.
It may seem like an odd place to focus, but it can have a big impact on your brand identity. Use the same avatar across all your social media platforms. The more unique and creative your avatar, the more positive attention it will garner.
So, what are you waiting for? There’s nothing left to do but to start supercharging your images on Instagram and making them stand head and shoulders above that of your competitors.
Next time, look out for tips on making your social media images and tips irresistible.