Now that you know what retargeting is, what are the times you might need to use it? Let’s look at three different times you should consider retargeting.
1. You Have Inactive Email Subscribers
This is technically called remarketing. When you have already converted people to your email list but they’re inactive, and you find a way to get their attention outside of email due to them not opening the emails, it’s considered remarketing.
This is a great way to run a retargeting advertisement. You simply segment out your list, then using their email addresses you can run display ads all over the web to get their attention again. You can set things up to retrigger autoresponder messages to those who respond and eventually delete those who don’t.
2. They Visited Your Site and Did Not Covert
Most of the people who visit your site aren’t going to do more than click through and read a few things. They won’t sign up for your email list, they won’t agree to be notified of updates via their browser, and they won’t buy anything. However, they were interested enough to click and read.
If you can get them to click through on a very targeted display advertisement, you have a very good chance of finally getting them to convert to buyers - or at least sign up for your email list so that you can work on nurturing them with your autoresponder messages.
3. They Abandoned Their Shopping Cart
When someone came to your site and worked hard enough to add items to the shopping cart, then abandoned it, what went wrong? Delivering retargeting display advertisements to them throughout the web about their abandoned cart will tempt and encourage them to come back and complete their purchase.
Even if you only set up one of these to run on a regular basis, do it now. You won’t regret setting up retargeting advertisements. The more retargeting advertisements you run, the more the advertisements will boost awareness, increase sign-ups, and help you make more sales.
Look out for the next article where we discuss dynamic versus static retargeting. You don’t want to miss out on that.