Voice search isn’t a fad. Research shows voice search is on the rise and you can expect 50% of all online searches to be voice searches within a year.
Therefore, if you haven’t optimized your website and business for voice search, you’re missing out on nearly 50% of all search queries. This could also affect your ranking in traditional searches by missing out on voice search traffic.
Fortunately, there are tools available to help you optimize for voice search.
Five Tools to Optimize for Voice Search
A free SEO tool such as AnswerThePublic can help you find topics to write about. Using this tool, you can create content around specific keywords to rank higher on SERPs.
For example, let’s say you’re in the digital marketing niche. You can use this free SEO tool to create content around keywords such as email marketing, social media marketing, content marketing, and SEO.
This tool is great, especially when you’re looking for featured snippet opportunities.
Also, AnswerThePublic is a great tool to use when compiling SEO content for a website. The best feature of this tool is that it offers a list of queries that searchers are asking about a particular keyword.
So, if you’re running out of content ideas, or you’re compiling a FAQ page, this tool can offer you invaluable guidance to what exactly searchers are looking for.
This is a growth-hacking tool for content marketing, SEO, and PPC goals. Serpstat is a great choice, especially if you’re looking for an affordable tool to ease SEO tasks, analyze competitors, and manage your staff.
Serpstat has collected keyword and competitor analysis data for all Google regions worldwide. The best thing about this tool is the Missing Keywords feature, which identifies keywords that your competitors are ranking for in the top 10 search results, and you aren’t.
The PageSpeed tool takes your site’s URL and runs a few tests to analyze performance and give feedback to Google.
This tool shows how long a searcher has to wait to see the primary content of the webpage, the time it takes for the page to be fully responsive, and speed index. Using this tool, you can see specific feedback on where you can improve on both mobile and desktop platforms.
The great thing about this tool is that it’s free to use.
If you want to find the keywords that’ll generate the most traffic, then Moz Keyword Explorer is a great tool.
This tool does an excellent job of finding “lateral” keyword ideas.
For instance, if you search for a keyword such as “weight loss,” Moz will generate a list of closely related keywords such as “weight loss foods,” “weight loss pills,” and “weight loss calculator.”
What makes Moz even better is that it’s SMART. This means you’ll get out-of-the-box suggestions that you won’t find anywhere else. For example, if you input the same keyword “weight loss,” you’ll get outside-the-box suggestions such as “foods that help burn fat for men”.
Two great features of this tool are Organic CTR and Priority. These features let you know the number of clicks you can expect to get from your target keyword.
So, if you’re having trouble finding the right keywords, you can use this tool to find the keywords that will bring the most traffic from Google.
What tool do you use to check the readability of your content?
It’s easy to make mistakes, especially if you rely on your eyes rather than a tool. Also, it’s easy to get so used to your own style that you assume every article is perfect.
To avoid this, use the Readability Test Tool. To make sure your content is 100% ready, try using the Test by Direct Input feature. To use this feature, you need to enter your text in the box and click the “Calculate Readability” button.
The “Flesch-Kincaid Reading Ease” ranges from 0 to 100. The higher the score, the easier the content is to read.
By using any of the five tools above, you’ll boost your SEO and the quality of your content, and ultimately your website and business will rank high for voice searches.
Don’t miss our last article, where we’ll give some additional tips for optimizing for voice search.