Better Biz Better You

Types and Formats of Content You Need

d02205429a3725f7242d_Anna_D._Banks.jpg
d02205429a3725f7242d_Anna_D._Banks.jpg

We’ve talked about the buyer’s journey through awareness, consideration, and decision making, as well as the types of content you need to accomplish your goals. But, let’s go over it again to make sure that everything is really clear.

Buyer’s Journey and Content Needed:

Awareness

Sign Up for E-News

This is the stage where the buyer knows they have a problem and a need that needs to be solved. 

Content needed: Create editorial content, expert content, white papers, how-to articles, problem definition blog posts, eBooks, eGuides, and reports using data analytics. You can put this type of content in many forms - from social media posts and memes, to blog posts, and more. Use any format you think your audience will like and repurpose the content into new formats for different mediums.

Consideration 

At this stage, the buyer further narrows down their problem and then researches the options to solve it. 

Content needed: This is where live interaction is a great option for content. You can do Facebook Lives, in-person events, provide comparison content such as white papers, product reviews, podcasts, and video. Again, feel free to reformat any of the content you create at this stage. 

Decision Stage

This is where they make the decision to buy by choosing the solution that they desire. 

Content needed: Case studies, free trials, sneak peaks, product literature, product comparisons, and live demos are all excellent choices for content at this stage. Your sales page is also imperative here. Ensure that it answers all your buyer’s potential questions, lessens their risk and asks for the sale. 

These last seven articles have been all about the buyer’s journey, from awareness to making a buying decision. Hopefully, you've learned a lot about the types of content you need during each stage, and have developed a map for your content based on your buyer’s journey.

Are You Ready To Get Results Now!  Book a “2018 Fast Track Strategy call” with me.  Let’s See How I Can Get You Results and FAST!  TO SCHEDULE A COMPLIMENTARY 2018 FAST TRACK STRATEGY CALL GO TO Http://www.BetterBizBetterYouInfo.com.

Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development.  She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.

Like what you’ve read? Want more of the latest marketing and personal development best practices delivered straight to your inbox? Click here to subscribe to our monthly marketing and personal development newsletter and get a Special FREE Gift visit http://www.betterbizbetteryou.com

  

 

 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Adults Step Up and Speak Out to Protect Children from Sexual Abuse

April 18, 2018

EAST ORANGE, NJ — The East Orange YMCA is marking National Child Abuse Prevention Month with Five Days of Action, April 16-20. Leading up to Healthy Kids Day, a national initiative to improve the health and well-being of kids, Five Days of Action raises awareness on how adults can step up and speak out to prevent child sexual abuse.

“By encouraging adults to step up and speak out, ...

Essex County Announces Partnership with Nine Local Charitable Organizations

April 16, 2018

WEST ORANGE, NJ – Essex County will participating in nine special partnerships to increase awareness about and help raise funds for the American Cancer Society, American Heart Association, the Arc of Essex County, the New Jersey Children Alliance, Stop for Nikhil, The Valerie Fund, the Arthritis Foundation, the Saint Barnabas Medical Center's Neonatal Intensive Care Unit and ...

How to Get Potential Clients to Feel Confident About Your Ability

For people to contract with you, they need to have confidence in you. They need to know that you’re going to do what you say you’ll do. But, how can they know this before you work with them? There are plenty of signs that they’ll look at to determine if you’re trustworthy.

* Do What You Say You Will – Whether it’s in a group, one-on-one, or otherwise, ...

Likability is Key to Attracting Clients

Likability is a quality that you need to have to get people to know you and trust you. If you want the full trifecta of like, know, and trust, then it all starts with being someone that people like. You really can learn to be more likable and it's all to do with your demeanor. But, being likable starts from within. If you care about and find value in others, it’s going to show through ...

What to Do and Not Do During Networking Events

When you go to networking events with a goal of getting more high-quality clients, there are some things that you should and should not do. There are tried-and-true methods to use that successful business people have perfected. Follow them, and don’t try to reinvent the wheel if you want to be successful.

DO’S:

* Choose the Right Events – It’s fine to go to ...

April is National Stress Awareness Month

April 14, 2018

National Stress Awareness Month-April 2018

Stress is a topic that people often joke about.  However, it is not a matter to be taken lightly. Stress is unfortunately one of the most common mental health issues and stress factors increasingly affect the well-being of American’s and others world-wide. According a study by the American Psychological Association, despite stress levels ...