At this stage, buyers are seeking a solution. They need help deciding how best to solve their problem. The content in this stage should focus on helping them decide what criteria they need to consider when buying. What options are available? Which features do they need in order to fix their problem?
You can pack a lot of information and value into this stage through sharing ebooks or guides, checklists, tips sheets, FAQ, slideshow presentations and templates. You can conduct live streaming videos for your audience, create product reviews, host podcasts and more.
The trick is to answer all the questions the buyer may have within your content and lead them through the content according to the buyer’s journey. You will need content to help them make that decision, which we’ll talk about in the next email.
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Anna D. Banks, MAS, is a business coach, trainer, speaker and host of the Better Biz Better You Show (http//www.BetterBizBetterYouShow.net) podcast. Anna works mainly with women professionals and business owners who desire a bigger business and self-development. She facilitates workshops, seminars, training, and coaching to entrepreneurs, and owners of small and mid-sized business. In addition to her extensive training, business development and media experience, Anna is a John Maxwell Certified Coach and a Certified D.I.S.C. Behavioral Studies Trainer.
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