At this stage, buyers are seeking a solution. They need help deciding how best to solve their problem. The content in this stage should focus on helping them decide what criteria they need to consider when buying. What options are available? Which features do they need in order to fix their problem?

You can pack a lot of information and value into this stage through sharing ebooks or guides, checklists, tips sheets, FAQ, slideshow presentations and templates. You can conduct live streaming videos for your audience, create product reviews, host podcasts and more.

The trick is to answer all the questions the buyer may have within your content and lead them through the content according to the buyer’s journey. You will need content to help them make that decision, which we’ll talk about in the next email.

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