Last time, we offered a definition of Gen Z and discussed a few of the main ways they are different from Millennials. Knowing these differences can help you market to them more successfully, getting an early start on a group that has not been marketed to heavily as compared with Baby Boomers or Millennials.
In this article, we want to look more closely at what Gen Z do on their smartphones.
IPhone Is Tops
Firstly, more than 52% of Gen Z own an iPhone, as compared with 38% of Millennials.
Their top activities on their smartphones are:
* Listening to music
* Playing games
* Using social media
* Watching video
* Using a chat app
* Using GPS
* Looking online for products and services
* Mobile banking
They do all of these activities at a higher percentage than Boomers and Millennials with the exception of using GPS and watching video where the groups are equal.
Knowing how they use their smartphones can open doors to you marketing to them effectively. The most obvious are through social media marketing, and using video to market to them.
It is also essential to have a mobile-friendly website they can use to find information about what you offer. Your data should be clear and concise. You should also make sure your ordering process is as streamlined as possible so they can complete their transactions with just a couple of clicks.
Gen Z young adults are the largest group of mobile payment users, and are more comfortable than any other group when it comes to mobile payment apps and money transfer apps. Only Millennials top them when it comes to using PayPal for purchases.
When it comes to online shopping, more than 55% of Gen Z prefer to buy clothing online, and 53% favor buying books and electronics online. This trend has resulted in store closures throughout the US, such as Macy’s shutting 15% of its stores. But all is not doom and gloom. Gen Z tends to favor brands that have a bricks and mortar as well as an online presence.
In the next article, we will look at Gen Z’s music listening habits to see what marketing messages they might be open to.
Until next time,