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East Orange/Orange

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East Orange/Orange

East Orange YMCA Urges Adults to Intervene to Prevent Child Sexual Abuse

April 18, 2019

EAST ORANGE, NJ - The East Orange YMCA is marking National Child Abuse Prevention Month with Five Days of Action, April 22-26, highlighting how adults can spot warning signs of child sexual abuse and step in to help. The awareness week is the lead-up to Healthy Kids Day — a celebration for improving the health and well-being of children — on April 27.

The theme of this year’s ...

Essex County Board of Chosen Freeholders Approve Community Services Block Grants (CSBG) to East Orange and Irvington Community Organizations

EAST ORANGE, NJ – On April 10, 2019, Essex County Freeholder President Brendan Gill, Freeholder Vice President Wayne Richardson, and the Essex County Board of Chosen Freeholders voted unanimously to approve two resolutions that will channel $88,500 and $58,500 to the East Orange Community Development Corporation (EOCDC) and the Irvington Neighborhood Improvement Corporation (INIC) ...

An Orange New Jersey Native is Serving in the U.S. Navy aboard USS Portland, one of the Navy’s Newest and Most Advanced Amphibious Ships.

April 9, 2019

SAN DIEGO, CA - Petty Officer 2nd Class Richard Lewis is a machinist's mate aboard the amphibious transport dock operating out of San Diego. A Navy machinist's mate is responsible for mechanical engineering on diesel engines, hydraulics, elevator machinery, and air conditioning units for the ship.

Lewis an Orange, New Jersey native and 2008 Irvington High School graduate is ...

Essex County Residents Encouraged to Visit Branch Brook Park Cherry Blossoms

April 4, 2019

NEWARK, NJ — The trees are beginning to bloom at Essex County’s Branch Brook Park just in time for the 43rd annual Cherry Blossom Festival—an Essex County tradition that highlights the blooming season of the 5,000 Cherry Blossom trees.

“We have the largest collection of cherry blossom trees in the United States; we have more than Washington D.C.,” said ...

Tips for Setting Up Facebook Retargeting Ads

One of the simplest platforms to try when setting up your retargeting campaign is Facebook. Facebook has one of the easiest advertisement management systems. It’s easy to join, easy to use and it works too. These tips will ensure your success with Facebook retargeting ads.

* Double-Check Ad Size and Rules – Like most platforms, Facebook change their sizes and rules occasionally.

Site Versus Search Retargeting

Another type of retargeting that you can do aside from site retargeting (meaning putting a pixel from your site on their browser), using the same pixel idea, is to use search marketing by using Google Ads and Google Search targeting. 

The way it works is that someone who has been on your site before goes to Google to search for more information about the topic that led them to your site ...

Dynamic Versus Static Retargeting

When you decide that you need to design a retargeting campaign, one of the first things you’ll likely decide is whether a dynamic or a static retargeting campaign will work best for your needs and your audience’s.

First, let's look at the difference between these two methods. Dynamic retargeting seeks to deliver an individually-focused advertisement for each of your former site ...