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East Orange/Orange

Calendar of Events: East Orange/Orange

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East Orange/Orange

Essex County Board of Chosen Freeholders Approve Community Services Block Grants (CSBG) to East Orange and Irvington Community Organizations

April 16, 2019

EAST ORANGE, NJ – On April 10, 2019, Essex County Freeholder President Brendan Gill, Freeholder Vice President Wayne Richardson, and the Essex County Board of Chosen Freeholders voted unanimously to approve two resolutions that will channel $88,500 and $58,500 to the East Orange Community Development Corporation (EOCDC) and the Irvington Neighborhood Improvement Corporation (INIC) ...

Free Workshops to Teach Startups to Go "Lean"

Entrepreneurs looking to develop their startup businesses are invited to a free Lean Startup Jumpstart Seminar. The introductory training workshop will be held April 10 at Seton Hall, April 17 at Stevens Institute of Technology, May 1 at NJIT and May 8 at New Jersey City University.

“The Lean Startup provides a scientific approach to creating and managing startups and [getting] a desired ...

An Orange New Jersey Native is Serving in the U.S. Navy aboard USS Portland, one of the Navy’s Newest and Most Advanced Amphibious Ships.

April 9, 2019

SAN DIEGO, CA - Petty Officer 2nd Class Richard Lewis is a machinist's mate aboard the amphibious transport dock operating out of San Diego. A Navy machinist's mate is responsible for mechanical engineering on diesel engines, hydraulics, elevator machinery, and air conditioning units for the ship.

Lewis an Orange, New Jersey native and 2008 Irvington High School graduate is ...

Essex County Residents Encouraged to Visit Branch Brook Park Cherry Blossoms

April 4, 2019

NEWARK, NJ — The trees are beginning to bloom at Essex County’s Branch Brook Park just in time for the 43rd annual Cherry Blossom Festival—an Essex County tradition that highlights the blooming season of the 5,000 Cherry Blossom trees.

“We have the largest collection of cherry blossom trees in the United States; we have more than Washington D.C.,” said ...

Site Versus Search Retargeting

Another type of retargeting that you can do aside from site retargeting (meaning putting a pixel from your site on their browser), using the same pixel idea, is to use search marketing by using Google Ads and Google Search targeting. 

The way it works is that someone who has been on your site before goes to Google to search for more information about the topic that led them to your site ...

Dynamic Versus Static Retargeting

When you decide that you need to design a retargeting campaign, one of the first things you’ll likely decide is whether a dynamic or a static retargeting campaign will work best for your needs and your audience’s.

First, let's look at the difference between these two methods. Dynamic retargeting seeks to deliver an individually-focused advertisement for each of your former site ...

Three Times You Should Consider Retargeting

Now that you know what retargeting is, what are the times you might need to use it? Let’s look at three different times you should consider retargeting. 

1. You Have Inactive Email Subscribers

This is technically called remarketing. When you have already converted people to your email list but they’re inactive, and you find a way to get their attention outside of email due ...