EAST ORANGE, NJ -- Today’s spotlight business is Urban Taste Restaurant located at 495 Central Avenue (see attached video).

Urban Taste is one of the featured participants during the East Orange Restaurant Week 2019 and Taste of East Orange on November 9, 2019. East Orange Restaurant Week (November 4th — November 10th) highlights the international flavors found in East Orange and promotes East Orange dining local.

Genavee Winfrey is owner of Urban Taste Restaurant and Social Club which at four months old, is the newest restaurant in town. When asked why she brought her business to East Orange, she responded, that first of all, she is an East Orange homeowner. Additionally, she is a lifelong restaurateur, having started in her early teens, college and in her professional career. She expressed her passion for serving made her realize, “residents shouldn’t have to go two or three towns over to receive great food and great service, we should be able to get that in our own community”.

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A Taste of East Orange on November 9th brings ten restaurants onto one rooftop for an evening of international flavors, live jazz, and sensational art. Bask in the thrilling views from the top of the Essence while building connections with the individuals cooking up both food and community in our city. This event will be held at the Essence Rooftop, located 144 South Harrison, East Orange.  

Restaurants providing samples of their cuisine during this experience include: Spice N Thing, Dominy's, Soul Food Factory, Urban Taste, South Beach Bar & Grill, International Fusion Restaurant, Limin's Cafe Caribe, Strictly Bagels & Things, Jersey Boys Halal, and Mrs G's and more.

Art by local artists Sterling Brown and Gwendolyn 'Arri' Jackson will surround the space, while a specialty beer called 'Brick Church' from Four City Brewing will premiere and flow from the tap.

Supporters of this celebration of local small business include the City of East Orange, Department of Policy, Planning & Development, Hero Development, Exit Realty, Academy Dental, Blackstone 360, and the Greater Essex Community Uplift Foundation.