Business & Finance

Press Releases

TAPinto Franchised Local News Network Breaks 7M Readers, 23.7M Pageviews

00e7ea30696bc57b4665_Franchise_FB_Size-02.jpg
00e7ea30696bc57b4665_Franchise_FB_Size-02.jpg

NEW PROVIDENCE, NJ - TAPinto.net, a network of more than 70 online hyperlocal news sites in New Jersey and New York, broke 7 million readers and 23.7 million pageviews during the last year. 

From Jan. 8, 2017 to Jan. 7, 2018, TAPinto registered 7,025,372 readers and 23,792,903 pageviews, up from 5,352,395 readers and 18,496,885 pageviews during the same period a year ago.  During the same period, TAPinto grew from 54 sites to 71, 66 of which are currently franchised to local owner/publishers.

"At a time when many news organizations have reduced or eliminated their local news coverage, TAPinto is providing original local news coverage on a daily basis in our communities. While other publications are engaging in clickbait and content aggregation in a quest for pageviews, we are providing a sustainable path forward, demonstrating that you can generate large traffic numbers without sensationalizing the news or becoming the neighborhood gossip page," said Chief Executive Officer and Publisher Michael Shapiro. 

Sign Up for E-News

TAPinto provides the backend training and support to its franchisees. Current franchisees include business development executives, marketing and communications professionals, hardcopy newspaper publishers, public relations firms, veteran journalists, attorneys, financial advisors, realtors, the Plainfield YMCA, and St. Bonaventure University.  

"TAPinto sites are locally owned and operated and do their own original local news reporting," said Shapiro. "That local ownership and local reporting makes all the difference."

TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence founded by Michael and Lauryn Shapiro, is now the largest local news network in New Jersey. TAPinto provides original local news reporting on a daily basis in more than 100 towns. It is growing while other media organizations are slashing local news coverage, regionalizing coverage, and laying off journalists.     

"We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

"As we begin 2018, we look forward to continued expansion into new communities while providing our readers with the high quality news and information that they deserve. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you." 

For more information on franchising TAPinto in your area, please click here

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Orange/Orange

Adults Step Up and Speak Out to Protect Children from Sexual Abuse

April 18, 2018

EAST ORANGE, NJ — The East Orange YMCA is marking National Child Abuse Prevention Month with Five Days of Action, April 16-20. Leading up to Healthy Kids Day, a national initiative to improve the health and well-being of kids, Five Days of Action raises awareness on how adults can step up and speak out to prevent child sexual abuse.

“By encouraging adults to step up and speak out, ...

Essex County Announces Partnership with Nine Local Charitable Organizations

April 16, 2018

WEST ORANGE, NJ – Essex County will participating in nine special partnerships to increase awareness about and help raise funds for the American Cancer Society, American Heart Association, the Arc of Essex County, the New Jersey Children Alliance, Stop for Nikhil, The Valerie Fund, the Arthritis Foundation, the Saint Barnabas Medical Center's Neonatal Intensive Care Unit and ...

How to Get Potential Clients to Feel Confident About Your Ability

For people to contract with you, they need to have confidence in you. They need to know that you’re going to do what you say you’ll do. But, how can they know this before you work with them? There are plenty of signs that they’ll look at to determine if you’re trustworthy.

* Do What You Say You Will – Whether it’s in a group, one-on-one, or otherwise, ...

Likability is Key to Attracting Clients

Likability is a quality that you need to have to get people to know you and trust you. If you want the full trifecta of like, know, and trust, then it all starts with being someone that people like. You really can learn to be more likable and it's all to do with your demeanor. But, being likable starts from within. If you care about and find value in others, it’s going to show through ...

What to Do and Not Do During Networking Events

When you go to networking events with a goal of getting more high-quality clients, there are some things that you should and should not do. There are tried-and-true methods to use that successful business people have perfected. Follow them, and don’t try to reinvent the wheel if you want to be successful.

DO’S:

* Choose the Right Events – It’s fine to go to ...

April is National Stress Awareness Month

April 14, 2018

National Stress Awareness Month-April 2018

Stress is a topic that people often joke about.  However, it is not a matter to be taken lightly. Stress is unfortunately one of the most common mental health issues and stress factors increasingly affect the well-being of American’s and others world-wide. According a study by the American Psychological Association, despite stress levels ...