Business & Finance

Just Falafel to Open First East Coast Restaurant in Edison

Edison is the first of many Just Falalfel east coast locations Credits: Vege Group, LLC

EDISON, NJ – Just Falafel, one of the fastest growing Mediterranean street food concepts, is set to open their first East Coast restaurant in November. Located in the food court at Menlo Park Mall in Edison, Just Falafel will offer residents a new and convenient quality dining option.

Just Falafel’s dynamic growth continues as its promises to bring the goodness of old-world cuisine to your neighborhood with over 150 franchises in North America and Canada. Vege Group, LLC has signed a franchise deal with Just Falafel to open at the Menlo Park Mall Food Court.

“We are very excited to bring Just Falafel’s fresh menu to the Garden State,” said Bitar, founder of Just Falafel. “We look forward to becoming New Jersey’s favorite place for street food.”

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Vege Group will open a total of 30 restaurants in six New Jersey counties over the next few years, becoming part of the communities that it serves. Just Falafel was founded in 2007, and the world has quickly developed a taste for their high-quality offerings: more than 700 franchises have been sold across 18 countries.

“We believe in the authenticity of Just Falafel and their commitment to quality, convenience and service,’ says Athar Khalil, Chief Development Officer of Vege Group, LLC. “We can’t wait to bring Just Falafel to our community, where we will ‘redefine street food’ for everyone.”

The “Just” in Just Falafel has stands for being fair, just and honest – principles the company strives to live by in all that they do. Falafel, simply, is what they sell and it is the world’s first authentic street food. Just Falafel always uses the highest quality ingredients that are, where possible, organic, locally sourced and non-GMO to provide a healthy meal for families and friends to enjoy together.

Just Falafel “redefines street food,” serving authentic Mediterranean flavors with a new-world twist. The menu selection continues to evolve with more choices: the New Jersey restaurant will be one of the first in the world to offer hand carved Shawarma on the menu, adding meat selections to their vegetarian offerings. Each delicious menu item – including a New Jersey-specific entrée – is made fresh to order.

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