Edison, NJ – There’s a new food option at Menlo Park Mall in Edison. Melt Shop announced the opening of its newest corporate-owned restaurant in the mall.
The new Melt Shop marks the brand’s first restaurant in the city, and third location in the state.
"We’re thrilled to expand the Melt Shop brand in my home state of New Jersey,” said New Jersey native Spencer Rubin, Founder and CEO of Melt Shop. “We’re already experiencing success in Jersey City and Rockaway and look forward to seeing our Menlo Park restaurant thrive, as we continue our growth throughout the state.”
To celebrate, Melt Shop will be hosting a grand opening party on Saturday, April 27 from 11 a.m. to 3 p.m., where it will be giving away free sandwiches to the first 50 guests (one per customer). There will also be a DJ and raffle giveaways.
The restaurant will feature the company’s newest storefront design and kitchen package, which includes Melt Shop’s signature double-stacked conveyor oven that enhances food quality and shortens ticket wait times.
Melt Shop in Menlo Park Mall will also feature the brand’s latest innovations, including Housemade Chicken Tenders and the Vegan Burger Melt, as well as online ordering and catering.
Since launching into franchising in September 2017, Melt Shop has added more than 30 restaurants to the pipeline and remains well ahead of its goal to open 100 locations by 2023.