Edison, NJ - On Tuesday, the Briad Group celebrated the groundbreaking of its newest property,  Homewood Suites by Hilton Edison. 

Located at 100 Parsonage Road, the hotel will provide guests with easy access to the New Jersey Turnpike, Garden State Parkway and Menlo Park Train Station. The hotel will be less than two minutes away from the Metro Park Corporate Center. 

“Located in the heart of Central Jersey, Homewood Suites Edison is the perfect location for our newest property,” said Rick Barbrick, president & CEO of The Briad Group. “Its convenient location and close proximity to a wide variety of attractions coupled with the many amenities of the hotel are guaranteed to provide our guests with a wonderful and reliable stay.”   

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Briad Lodging Group was formed in 1997, when Briad became a Marriott franchisee. Five years later, the company added Hilton to its portfolio. Since obtaining these franchise rights, Briad has developed more than $400 million in real estate, concentrating on focused-service and extended stay hotels, including the Courtyard, Residence Inn, Springhill Suites, TownePlace Suites, Hilton Garden Inn and Homewood Suites brands. 

“This is our 36th hotel, and we know this market very well. We have other hotels in the great central jersey market and we’re real excited about opening this hotel sometime fourth quarter 2020,” said David Decicco, Vice President for the Briad Group.  “Our hotels and hotels like this typically hire from the immediate community. We’ll employ between 40 and 50 people and those people are generally from right here in Edison.” 

Homewood Suites by Hilton Edison is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. 

Once completed, the hotel will include complimentary breakfast, a complimentary shuttle service, a state-of-the-art fitness center, and a mid-week evening social including complimentary wine and beer. The hotel will also feature spacious studios and one-bedroom suites featuring fully-equipped kitchens. The property also offers more than 1,000 square feet of flexible space that is ideal for meetings and social events.

Edison Councilman Joe Coyle, who was on hand for the ceremony,  welcomed the new business. “On behalf of the Chamber of Commerce our board and members are always pleased to have more business in Edison. As a councilperson we’re always pleased to have a project that doesn’t impact our school system. So kudos to the Mayors office and the administration for bringing a project into Edison that is sensible and the impact is reasonable,” he said.