ELIZABETH, NJ – Shoppers began lining up at 8:30 a.m., December 10, for the grand opening of the 37,000 square-foot Citi Grocer supermarket, located at the corner of East Jersey Street and Route 1 & 9.

The sister store to Supremo supermarket at Pearl and East Broad streets is the 12th one opened by partners Benjamin Parva and Eddie Trujillo since 1998. Their latest venture is employing 80 workers, mostly from Elizabeth.

“We had 1,200 applications, so we need to get more people working,” said Trujillo.

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The new store features brightly colored sections for vegetables, meat, and fish, labeled in both English and Spanish, wide, clearly marked aisles, and a bakery section. The store is surrounded by a large parking lot.

The project, financed by Banco Popular, received the support of city officials. “Elizabeth is pro-business,” said Trujillo. “They work to bring business here. They work with businesses to create jobs.”

Trujillo credited the city’s building department for its efficiency and cooperation. “When I call for an appointment, they try their best to come as soon as possible, so we could continue to work.   This has been a great experience to do business in Elizabeth, and people should know that.”