Business & Finance

TAPinto Founder, Mike Shapiro, Speaks of Future of Media at Recent Suburban Chamber of Commerce Meeting

525e48d195354bc8d4a6_IMG_3691.JPG
Dr. Patrick Smith presented Mike Shapiro, Suburban Chamber Chairman, with $1,000 check from the Smith Chiropractic Foundation to be used for annual scholarships given to area high school seniors. Credits: Bobbie Peer
c8635261497d7aa4605e_IMG_3699.JPG
Mike Shapiro, Founder and CEO of TAPinto.net presented the state of media to the room full of local business people at this month's First Friday Breakfast. Credits: Bobbie Peer
0bc9e9db307c0ccfc347_IMG_3694.JPG
Mike Shapiro explained the decline in print advertising. Credits: Bobbie Peer
525e48d195354bc8d4a6_IMG_3691.JPG

SUMMIT, NJ - Michael Shapiro, Chairman of the Suburban Chamber of Commerce, had a dual role as the speaker -- providing the state of the changing world of media -- at this month's First Friday networking breakfast at the Grand Summit Hotel. 

Shapiro, Founder and CEO of TAPinto.net, told the room of 40 local businessmen that media is changing dramatically. Hard copy newspaper circulations have fallen by 58 percent since 2003, said Shapiro. 

Why is this happening and what is happening as a result of this?

Sign Up for E-News

Advertising is moving from hard copy to online due to advertisers wanting to be where the eyeballs are. Everybody is on their phone and that is how they are getting their news. Shapiro confirmed that 67 percent of TAPinto's readership is coming from mobile devises. 

As a result of this -- some newspapers are going out of business or going online. "Local papers are getting bought out -- those companies are gutting the newsrooms," said Shapiro. "They are gutting newsrooms to be as profitable as possible." To stay alive, the papers are regionalizing their coverage and becoming less and less local, he said. "Their motivation is profit, secondary motivation is covering the town," Shapiro added.

Coverage is becoming less local with fewer journalists on the ground covering the local news, State and County news. "There was a time in Union County where there were three reporters from Star Ledger covering County news -- not anymore. Most publications covering the State House are down to one reporter. You don't hear as much about what is going on in Trenton."

Out of New Jersey's 566 municipalities, over 100 municipalities do not have a local paper. "What is impacting media is impacting democracy," said Shapiro. "It isn't just New Jersey, it impacts the whole country."

"What I am aiming to do is to create a nationwide model for sustainable local journalism," said Shapiro. "It's really important for everybody in this room and everyone throughout the country to have sustainable journalism -- without it, democracy suffers."

TAPinto.net, launched in 2008 as The Alternative Press in three towns [Summit, New Providence and Berkeley Heights] as an all online hyperlocal news source. Since franchising in 2013, TAPinto.net currently has 65 sites across New Jersey and five in New York.  "We are at 5.9 million unique readers," said Shapiro, "We are the only scalable profitable newspaper in New Jersey." 

The TAPinto Elizabeth site was launched in March of 2015.

Our goal is to have 250 sites by the end of 2020 with a presence in communities throughout the country, he said. "It's a matter of time until we break out of New Jersey and New York where we currently are."

Shapiro credits TAPinto for people getting more involved and engaged in their communities. "When you have a good local paper, it brings the community together. It impacts the very fabric of all of our towns." 

Shapiro also explained the benefit of marketing through TAPinto -- offering a marketing platform that provides businesses the ability to gain targeted exposure through advertising, content marketing, sponsorship, eNews marketing, eBlast marketing, in-app and push sponsorship, as well as site monetization. 

To learn more about site franchising or marketing with TAPinto.net contact Mike Shapiro at mshapiro@tapinto.net

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Elizabeth

Union County Freeholders Partner in Two Upcoming Hiring Events

February 17, 2018

ELIZABETH, NJ – The Union County Board of Chosen Freeholders have announced two hiring event opportunities coming up with Griswold Home Care of Union County and the United Airlines “Summer Assist” youth program.

The first event is with Griswold Home Care of Union County. They are a privately owned, non-medical home care company and are looking for Certified Home Health Aides ...

“Hidden in Plain Sight” - A Presentation Centered Around a Teen’s Bedroom 

ROSELLE, NJ - Elizabeth Parents, grandparents, caregivers, when it comes to your children and drugs, do you know where to look? Do you know what you are looking for? You may be surprised at what is "Hidden in Plain Sight."

The Roselle Everett Hatcher Prevention Coalition and Prevention Links invite all parents, grandparents, caregivers, teachers and other adults from the city of ...

At Westfield High School, Student Says ‘It’s Almost Normal to Juul Here’

February 16, 2018

Editor’s note: This story about the rise in teen e-cigarette use, written by Westfield High School student Greta Frontero, originally ran in the Jan. 8 edition of WHS student newspaper Hi’s Eye.

WESTFIELD, NJ — A 12th-grade Westfield High School female said she doesn’t bring her Juul to school, but will use someone else’s if the opportunity ...

Indictment Handed Down in Millburn Carjacking

February 21, 2018

TRENTON, NJ – An indictment was handed down in the November carjacking in Millburn where a 13-year old girl was allegedly grabbed by the neck and the suspect threatened to kill her. 

The 11-count state grand jury indictment charges Ahmed Anthony, 30, of Newark with conspiracy, carjacking, robbery and making terroristic threats among other charges. The conspiracy in the first-degree ...

Democratic Party Would Be Making a Big Mistake by Not Recognizing Colleen Mahr's Talents

February 19, 2018

Dear Editor:

Mayor Colleen Mahr has been a valuable friend to the Township of Cranford. Whether it’s offering advice and assistance during devastating flood cleanup, supporting the Mayor's Council on the Rahway River, or her insight and assistance in meeting our affordable housing obligations, Mayor Mahr is always there for Cranford.

Colleen’s fairness and integrity is ...

'What Stays' exposes family secrets and lies

‘What Stays’ exposes family secrets, resentment and lies

By Liz Keill

SUMMIT, NJ – In an original play by Laura Ekstrand and Jason Szamreta, the Dreamcatcher Repertory Theatre has provided an enlightening, funny and heart-felt view of family foibles.

Ekstrand has said that the germ of the play came from conversations with the ensemble members of the troupe, based on ...

Mintz & Geftic Secures Class Certification for Drivers in Wage and Hour Case

February 16, 2018

Is your employer failing to pay you time and a half for working more than 40 hours/week?

Is your employer misclassifying you as an independent contractor rather than an employee to avoid paying overtime premium pay?

These are some of the allegations being made by the plaintiffs and their attorney Bryan Mintz, of Mintz & Geftic LLC, against Big City Automotive and its ...