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TAPinto Franchised Local News Network Breaks 7M Readers, 23.7M Pageviews

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NEW PROVIDENCE, NJ - TAPinto.net, a network of more than 70 online hyperlocal news sites in New Jersey and New York, broke 7 million readers and 23.7 million pageviews during the last year. 

From Jan. 8, 2017 to Jan. 7, 2018, TAPinto registered 7,025,372 readers and 23,792,903 page views, up from 5,352,395 readers and 18,496,885 pageviews during the same period a year ago. During the same period, TAPinto grew from 54 sites to 71, 66 of which are currently franchised to local owner/publishers.

"At a time when many news organizations have reduced or eliminated their local news coverage, TAPinto is providing original local news coverage on a daily basis in our communities. While other publications are engaging in clickbait and content aggregation in a quest for pageviews, we are providing a sustainable path forward, demonstrating that you can generate large traffic numbers without sensationalizing the news or become the neighborhood gossip page," Chief Executive Officer and Publisher Michael Shapiro said. 

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TAPinto provides the backend training and support to its franchisees. Current franchisees include business development executives, marketing and communications professionals, hardcopy newspaper publishers, public relations firms, veteran journalists, attorneys, financial advisors, realtors, the Plainfield YMCA, and St. Bonaventure University.  

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "That local ownership and local reporting make all the difference."

TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence founded by Michael and Lauryn Shapiro, is now the largest local news network in New Jersey. TAPinto provides original local news reporting on a daily basis in more than 100 towns. It is growing while other media organizations are slashing local news coverage, regionalizing coverage, and laying off journalists.     

"We've created a growing and successful network of online local news sites that have become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

"As we begin 2018, we look forward to continued expansion into new communities while providing our readers with the high-quality news and information that they deserve. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you." 

For more information on franchising TAPinto in your area, click here

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Goethals Bridge to New Jersey to be Closed Friday Night through Sunday

May 16, 2018

ELIZABETH, NJ - The Goethals Bridge to New Jersey will be closed to all traffic beginning 9 p.m. Friday, May 18 until 9 p.m. Sunday, May 20. 

The Eastbound to NY will remain open. Officials said the closure is necessary to construct the entry and exit ramps for the new westbound span.

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This year’s ride, which is titled “Destination Elizabeth,” will begin and end at City Hall, is a family-friendly, 15-mile recreational tour of the City of Elizabeth’s historic ...

Elizabeth Receives $125k Infrastructure Grant from Union County

May 7, 2018

ELIZABETH, NJ – The City of Elizabeth will receive $125,000 through the Union County Board of Chosen Freeholders’ fourth annual Union County Infrastructure grant.

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Video Shows School Board Member In Altercation With Police at Traffic Stop in South Orange

May 17, 2018

SOUTH ORANGE, NJ - South Orange Maplewood School Board Member Stephanie Lawson-Muhammad got into an altercation with a South Orange police officer who stopped her for speeding last month, in which she used profanity, complained when she was issued a ticket and called South Orange Police Chief Kyle Kroll “a skinhead cop.”

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This week's feature will focus on TAPinto Paterson's franchisee, Steve Lenox. Find out how the current owner of a public affairs firm went from a former State Director for Senator Frank Lautenberg to a proud TAPinto franchisee for New Jersey's third largest city.

 

Q. When did you join TAPinto.net?

I joined TAPinto.net in September, ...

'To Kill a Mockingbird' Sustains Timeless Appeal

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Sample Ballots Now Available on Union County Clerk Elections Website and App

May 17, 2018

Union County Clerk Joanne Rajoppi announces that sample ballots for the June 5 Primary Election are now available on the Union County Votes mobile app for Apple and Android devices, and on the County Clerk’s election website at unioncountyvotes.com.

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