Giving Back

The Mills at Jersey Gardens Joins the Fight Against Breast Cancer

Crystal Fresco, director of marketing and business development, poses next to the Wall of Strength. Credits: Fran Sullivan
Guest Services Booth representatives Tammy Campbell and Brianne Edwards wear their Breast Cancer Awareness scarves. Credits: Fran Sullivan

ELIZABETH, NJ – Shoppers at The Mills at Jersey Gardens can enjoy discounts at their favorite stores during October while supporting the fight against breast cancer.

The mall, a Simon Malls Outlet and Value Retail Center, has partnered with Susan G. Komen® in a national engagement to support the fight against breast cancer, engaging employees, retailers, and shoppers in ‘Mission Pink®’ events.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

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Behind the Guest Services Booth, representatives Tammy Campbell and Brianne Edwards greeted customers wearing bright pink scarves. Among other duties, they were taking donations for the Wall of Strength, where survivors, families and friends can write a message a foam board “brick”, and place on the wall. Participants are encouraged to post a picture and share on social media. “Writing on the wall celebrates a loved one and what breast cancer has meant to them,” said Crystal Fresco, director of marketing and business development at The Mills at Jersey Gardens.

The mall is also selling $10 voucher cards offering discounts at participating retailers. One hundred percent of these proceeds will benefit Komen.

Explained Fresco, “We are the center of the community, and we are responsible to support our customers, retailers, and employees, many of whom are Elizabeth residents. Our goal is to raise awareness and funds.”

During October 2015, Simon is supporting Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.   

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