The New Jersey Association of Women Business Owners (NJAWBO) is hosting its annual NJAWBO Statewide Oceanfront Luncheon Conference and Expo on September 26 at Rooney’s Oceanfront Restaurant, Long Branch, New Jersey, from 11:00am to 2:30pm.

Radio host Joan Herrmann is bringing her show, On the Road with Joan Herrmann, to NJAWBO. Herrmann will interview writer and business journalist, Elaine Pofeldt, about her book, "The Million-Dollar One-Person Business." The two will discuss this trend in employment, and Pofeldt will explain how to identify, launch, and grow a high revenue-earning business. A free copy of the book will be given to the first 50 registrants.

According to Herrmann, “Whether you are starting out, have a growing business, or are ready to take it to the million-dollar level, the principles that Elaine will discuss can apply to you."

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Joan Herrmann is the founder of a multimedia communications company, Maximilian Communications, LLC, of Little Falls. She also created, hosts, and produces Change Your Attitude...Change Your Life’s radio show, "Conversations with Joan", which airs on New York’s AM970 The Answer and streams on iHeartRadio. She also publishes a monthly digital magazine, 24/seven, which is distributed to hundreds of thousands worldwide.

Elaine Pofeldt, the author of "The Million-Dollar, One-Person Business", is a writer for and a former senior editor at Fortune Small Business magazine.

The event fee for advance online registration (by 9/24/18) is $60 for NJAWBO members and $75 for others. The fee at the door is $85 for all. To register, go to

The New Jersey Association of Women Business Owners (NJAWBO), founded in 1978, is the longest-standing, statewide organization of women business owners in New Jersey. Its primary objective is to encourage and support business ownership by women, provide a legislative voice for the interests of women-owned businesses, and offer leadership, professional development, and networking opportunities for business owners. For more information about NJAWBO, visit or email