GLEN ROCK, NJ - A local cheesecake merchant on Rock Road has gathered its fee for plastic bags, imposed by the town, and donated it to the borough's non-profit dog park.

Effective January 1, 2020, a Borough Council ordinance went into effect banning retail stores from distributing single-use plastic bags while placing a 10 cent fee on carry-out (plastic or paper) bags. The fee is meant to be retained by the business. 

Instead of pocketing the fee, especially in these challenging times, local business owner Marc Silverberg of Marc’s Cheesecake, 215 Rock Road, decided to donate each month’s bag collection fee to a local non-profit. And this month's went to the Glen Rock NJ Dog Park, dedicated to 911 rescue pups, the only one of its kind in the country.

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Marc shared one of the reasons for his generosity. ” We live in a world where a lot of negative stuff gets published and simple decent stuff doesn’t.” In addition, he noted that once customers realized the bag money was being donated, many also dropped a dollar or more in the collection jar, rather than just the required 10 cents. In some cases, Marc’s employees also participated, adding their tips to the donation jar.

One kind act of generosity created a chain of generous donations. 

Glen Rock Dog Park Founder Michelle Hillock says, “We are very thankful to Marc and the Marc’s Cheesecake team for choosing the Dog Park non-profit as the first recipient of their generosity.  The entire Board of the Dog Park appreciates the generous donation!”

Marc’s Cheesecake has been a fixture in New Jersey since 1994, starting out in Clifton and moving to its current location in downtown Glen Rock and recently winning the distinction of “Best Cheesecake in New Jersey” by MSN. In addition to cheesecake, Marc sells homemade cookie dough and ice cream year round and adds soups to the winter menu. Michelle adds, “We encourage you to shop local and check out Marc’s delicious offerings!”